Mattel made a huge killing in its partnership with Rovio and its merchandise like the Angry Birds board game. So rival toy conglomerate Hasbro is saying, "Gee, I'd like a piece of that." It has forged a deal with fellow newly minted gaming giant Zynga to bring a line of games and toys based on some of the most popular social game franchises in the industry. Among the licenses it now has access to are Mafia Wars and Farmville.
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‘zynga’ Stories
Hasbro grabs Zynga licensing rights for toys
Facebook’s IPO filing sends Zynga stock soaring
The big story this week has been the Facebook IPO filing that is set to make a bunch of early employees at the social network millionaires. The Facebook IPO filing also showed how important game developer Zynga was to the money Facebook earns. The filing showed that Zynga accounted for 12% of Facebook's 2011 revenue. That means that to some extent profits for Facebook and profits at Zynga are intertwined.
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Facebook depends on Zynga for 12% of revenue
Facebook officially filed its IPO today and the documents reveal that the social network's $3.71 billion revenue in 2011 has been dependent largely on its successful partnership with Zynga. Although Facebook generates a majority of its revenue from advertising, Zynga is responsible for almost all of the network's "Payments" revenue, worth 12% of total revenue.
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Zynga CEO applauds concept theft in leaked memo
I can't say I approve of what's going on in the gaming industry today when I read something as nasty as what you're about to experience. What follows is an internal memo sent out by Zynga CEO Mark Pincus to his developers, engineers, and the like, congratulating them on their hard work in the face of accusations that they've copied the idea for developer Niblebit's game Tiny Tower with their own game Dream Heights. Pincus has been known to speak on points like this in similar ways before, but his famous "just copy what they do and do it until you get their numbers" remark has never fully been substantiated with proof - until now.
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Zynga gobbles up four mobile gaming firms
When it comes to Facebook gaming, one of the largest developers is Zynga. Zynga games are offered on smartphones and on social networking sites like Facebook; this company was behind the crazy popular Farmville game on Facebook. Zynga has now confirmed the purchased four smaller mobile gaming to Reuters.
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Farmville movie in the works
The most popular game in the history of social networking is reportedly on its way to becoming a major motion picture. This week Alec Sokolow and Joel Cohen, both of them screenwriters for the original 3D animation film breakthrough "Toy Story," have let loose a tiny snippet of information regarding their future projects, one of them directly affiliated with Zynga, the creators of Farmville. And before you say wait, that could mean anything, take a peak and read what they say and see if you pick up the same hints we're picking up.
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Zynga Project Z announced, independent site for games galore
This week social gaming giant Zynga has announced its intent to go solo in more ways than one. First, a reminder that Zynga will be offered publicly soon (stock up!), next, a new announcement about Project Z, a new website where the Zynga environment will be hosted. As of now, Zynga is dependent on platforms such as Facebook and apps on mobile operating systems as their main source of gaming users. What Project Z will be is no less than a fully functional independent webpage that includes social networking and the full collection of Zynga games. Should their current hosts be worried?
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Zynga launches CityVille on Google+
The Google+ social network first rolled out games back in August but has been slow to add new titles. But with the recent opening up of Google+ to the public sans invitations, the platform may start getting more serious with its game offerings. Zynga, the publisher of popular game apps on Facebook, is hoping to transfer over that same success with the announcement of CityVille on Google+.
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Zynga Goes “Gaga” with “GagaVille”
Zynga and Lady Gaga have worked together before, when Zynga was raising money for the Japanese earthquake and tsunami. Zynga has also had quite a few high-profile partnerships with musicians and entertainment companies, including Snoop Dogg, Dreamworks, Nickelodeon, The Green Hornet and others. This deal with Lady Gaga, however, is the biggest one to date. May 17, Lady Gaga and Zynga will be unveiling GagaVille!
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Facebook Announces Open Compute Project
Facebook announced the Open Compute Project today on Facebook live, hoping to share the innovations the company developed at its Prineville, Oregon data center. We watched the company's press event today at its Palo Alto headquarters, in which CEO Mark Zuckerberg explained that Facebook's new features have necessitated a more efficient data system. So Facebook has built a new system from the ground up, and they are now opening it up, making the server and data center designs and schematics freely available.
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Lady Gaga and “Little Monsters” Donate $1.5 Million to Japan Relief
Lady Gaga, has donated $1.5 million total to the Save the Children’s Japan Earthquake Tsunami Children in Emergency Fund and The American Red Cross. The money was raised through sales of the artist's Japan Prayer Bracelets. The bracelets sell for $5 each on her website. All proceeds from the purchase of the bracelets go to relief efforts, and buyers can also add an additional donation amount when purchasing.
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British Man Faces Jail Term for Stealing 400 Billion Zynga Poker Chips
Ashley Mitchell, a 29 year old IT business man plead guilty yesterday to stealing 400 billion Zynga poker chips. Though these were virtual chips, they are worth real money, about $12 million. Mitchell was able to sell about a third of them for £53,000 ($86,000). He hacked into the developer's servers and stole the chips some time between June 30, 2009 and September 7, 2009.
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