Zynga, known for its popular online games for Facebook, has just seen its shares drop to a record low of $4.98. It's the lowest price since the company first began selling its shares at $10 in its IPO back in December. The drop came after analysts at Cowen & Co. revealed that usage of Zynga's games had declined last month as more players switched over to mobile gaming.
Social gaming giant Zynga has decided to make yet another acquisition. The company has purchased a company called Buzz Monkey. The amount of money it paid was not reported, which means it was not excessive. Very large acquisitions need to be reported to the Securities and Exchange Commission (SEC). Buzz Monkey proved itself with games like Army of Two: 40th Day and Tomb Raider titles.
If there was ever a testament to how even the most hardcore gaming enthusiasts are in jeopardy of being overtaken by the uprise in the casual, social fare that the industry is beginning to see, it would be this story. A man with a seemingly top-of-the-line job in the video game industry for one of the biggest hardcore franchises has just left that job to work for Zynga.
If you're the kind of person that lines the pockets of Zynga by spending a lot of money in so-called "free" online social games? Specifically, Zynga's most popular game Farmville? If so, then this is a rewards program tailored specifically for you. If not, then this is a rewards program tailored to make you start thinking about spending more money on your virtual farm. And in all cases, this is a rewards program to help teach you about American Express's Serve platform.
Social gaming giant Zynga has just added another notch to its belt. This one was created with a very specific niche in mind - targeting women gamers on mobile platforms. The company in question is Wild Needle, which was created by the co-founder of successful game company Playdom Rick Thompson. Playdom was acquired in 2010 by Disney, AKA pretty much the best kind of acquisition there can be.
Sometimes in life we all make impulse buys that we regret. But not often does it involve a $180 million purchase. As such, Zynga doesn't have a lot of company to console itself if it ever has buyer's remorse when it comes to OMGPOP, the one-trick pony that developed the incredibly popular mobile game Draw Something. The only problem is that Draw Something is starting to fizzle out just a matter of weeks after the acquisition happened.
It's not as popular as FarmVille or Mafia Wars or Draw Something, which is probably why hackers thought it would be an easy target. And they were right. Zynga has admitted that a group of users exploited vulnerabilities in its game YoVille, but they didn't have access to any sensitive information. What they were able to do, though, is erase the inventory of players, some of whom no doubt spent a fair sum of real money to acquire that inventory. However, this isn't an issue of user privacy.
Social network gaming company Zynga purchased Draw Something after it rocketed to success on iOS and Android. Zynga acquired the creator of Draw Something, OMGPOP, for $210 million, and the game has seen an update which adds social networking sharing features, plus a few other things.
The mobile social Pictionary-style smash hit has become the fastest-growing original mobile game of all time. In a span of only 50 days, the game, originally created by OMGPOP and then acquired by much larger social gaming company Zynga, has reached more than 50 million downloads. It recently leapfrogged ahead of Angry Birds Space to be the #1 paid app in Apple's App Store.
Before you call Martha Stewart boring and out of touch with today's young, hip generation, check this out - the queen of home decor is making a special guest appearance in one of the most popular social games from Zynga, CastleVille. The game boasts 26 million active monthly users, and this is the first time it has received a celebrity endorsement. Not exactly the kind of celebrity you'd expect to carry that title.