zynga

FarmVille goes mobile as Zynga tries smartphone gaming

FarmVille goes mobile as Zynga tries smartphone gaming

Zynga may best be known for its Facebook games, but the company is bringing a new mobile FarmVille to iPhone, iPad and Android in an attempt to turn around its underwhelmed players. FarmVille 2: Country Escape can be played in both single-player and multi-player modes, with gameplay on the phone or tablet synchronized with what's happening online on Facebook.

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Facebook investigates tracking users’ cursors and screen behavior

Facebook investigates tracking users’ cursors and screen behavior

Facebook has been actively researching the feasibility, effectiveness, and profitability of tracking users' cursors and screen positions, reports the Wall Street Journal. The data would give the social media giant the ability to analyze the ways in which users interact with Facebook content and advertising. This would in turn let it change the site and its advertising methods according to where users hover their mice and scroll their device displays.

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Zynga settles lawsuit with Kixeye and former employee over confidential data theft

Zynga settles lawsuit with Kixeye and former employee over confidential data theft

Alan Patmore found himself hit with a lawsuit from his former employer Zynga late last year after he left the ailing company for another called Kixeye. According to Zynga, Patmore had pilfered 763 files when he left the company, among them being confidential designs, while also claiming that Kixeye was aware of this theft and accessed the data. Nearly a year later, the matter has been put to rest.

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Zynga puts the kibosh on OMGPOP as woes increase

Zynga puts the kibosh on OMGPOP as woes increase

Modern times have not been kind to Zynga, the maker of online video games that once enjoyed wealth and prosperity as the top dog in the world of Facebook-centric games. Now others have arisen to fill the company's shoes (King of Candy Crush fame being one of them), and Zynga has been steadily suffering since. Gamers are losing interest in once-staples like Mafia Wars, FarmVille, and more, and once again the company has announced a closure.

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Zynga reportedly had three top executives resign in July

Zynga reportedly had three top executives resign in July

It is no secret that Zynga, maker of several popular Facebook games, has been having considerable financial trouble over the past months. Earlier this month, Microsoft's Don Mattrick went on to become the company's CEO, and following this three top executives have resigned from their position. The information comes from sources said to be familiar with the matter who spoke to Bloomberg.

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Microsoft’s Mattrick led 2010 Zynga acquisition talks insiders claim

Microsoft’s Mattrick led 2010 Zynga acquisition talks insiders claim

Microsoft explored acquiring Zynga as early as 2010, sources claim, with former entertainment division chief Don Mattrick driving discussions around the company he would, most recently, go on to lead as new CEO. Mattrick, who was named Zynga's chief executive in a multi-million job jump earlier this month, opened negotiations in 2010 with the social gaming company's founder Mark Pincus, sources tell Bloomberg, in what was believed to be an attempt to boost the range of titles on Xbox Live.

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How much to turn around Zynga? Try $50m

How much to turn around Zynga? Try $50m

How much is turning around ailing casual game company Zynga worth? If you're ex-Microsoft Don Mattrick, the answer is a cool $50m. Details of Mattrick's reward package - starting with a $1m salary and climbing from there - have emerged courtesy of the SEC, with the former interactive entertainment business president taking home a $5m signing bonus, among other things.

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