A website for the Windows Marketplace for Mobile, Microsoft's answer to the Apple App Store, has gone live, complete with a mobile-formatted layout and the promise that downloads will be "coming soon". Announced at Mobile World Congress last month, the Marketplace will offer developers a straightforward way to reach would-be users, with on-device downloads and increased publicity.
What's currently unclear, though, is what format the new Windows Mobile Marketplace will take. Although Microsoft played their cards close to their chest at MWC, the assumption had been that the store would be a standalone application. This new website could be a sign that Microsoft have instead gone for an internet portal.