Facebook has pleaded ignorance to accusations of widespread fake advert clicks, saying that it is unable to replicate what one company claimed amounted to a 5:1 ratio of bot action to real users. Music platform startup Limited Run came to attention earlier this week after revealing that its own analytics suggested the bulk of advert action was fake. However, Facebook is struggling to find the same evidence.
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‘social network’ Stories
Facebook Stories curates the best of sharing
Facebook has launched a new site to collate themed stories, magazine-style, allowing members to chronicle their timeline content and then see infographics of the most commonly shared memories. Facebook Stories kicks off today with a "Remembering" theme and timelines submitted by the social network's own staff, but from now on individual users will also be able to create their own.
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Facebook fakes make up 83m members Zuckerberg reveals
More than 83m of Facebook's registered users are in fact fakes, the social network has calculated, almost 9-percent of the total membership of the site and taking some of the shine off the near-1bn milestone. Facebook made the estimate in its latest 10-Q filing, totaling up the number of duplicates and false users along with "undesirable" accounts that could potentially be used for spamming legitimate members, though the figure is significantly higher than the previous estimate made only a few months ago.
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Google+ won’t screw developers (unlike Facebook) claims Google VP
Google+ lead Vic Gundotra has defended his decision to postpone an API for the social network, sneaking in a quick slap at Facebook by saying Google is “actually respectful of developers who build on our platform.” The delay in releasing a full Google+ API for third-party coders has prompted anger from some – Gundotra says that he was booed by the audience at SXSW when he said it was not ready – but the Senior VP argues that delivering one half-baked and “then later changing the rules of the game” isn’t in anybody’s best interests, citing recent criticisms of Facebook.
Twitter faces fury after squealing to NBC on anti-Olympics tweets
Twitter is under fire for apparently warning NBC Sports of critical tweets by Independent reporter Guy Adams, which led to the journalist's account on the microblogging service being suspended. Adams had used his high-profile account to blast NBC for failing to air live coverage of the Olympics 2012 opening ceremony, at one point mentioning the email address of NBC Olympics president Gary Zenkel to encourage complaints, in a move that triggered a complaint from NBC's social media team.
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No deal for Apple’s $10bn Twitter takeover
Apple's negotiations with Twitter for a possible takeover of the microblogging social site ended with no deal agreed, according to rumors, with both firms arguably getting all they needed from Mountain Lion. Reports of the discussions - along with a possible separate investment deal, which tipped a potential valuation of over $10bn - broke last week, but according to Bloomberg's two insiders both approaches failed to result in an agreement.
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Facebook rolls out Recommendations Bar for websites
Facebook is trying to force itself into every aspect of your life, and it's succeeding at doing so. Today the massive social networking site rolled out a new feature called the Recommendations Bar, which will pop up when you're visiting to website to show you what your friends liked and shared from that website as well. The Recommendations Bar will pop up in the bottom right corner of your browser window - provided the website you're visiting has put the plug-in to use - much like Facebook chat does, encouraging you to check out the stories that are popular with your Facebook friends.
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Zynga reports $23m social gaming loss as Facebook worries mount
Social game and Facebook stalwart Zynga has reported a dire financial quarter, casting a pall over casual gaming and leaving investors concerned that Facebook itself will underperform. On the surface, Zynga was doing everything right: daily active users were up year-on-year in Q2 2012 from 59m to 72m, with monthly unique and active users also both up (to 192m and 306m respectively). However, that still wasn't enough to avoid a net loss of $22.8m, despite online game revenues rising 10-percent year-on-year
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Path 2.5 adds larger photos, movie sharing, and nudging
The private social network app, Path, has seen an update to version 2.5 for iOS and Android that adds some new functionality. Photos have seen a big improvement in the app, now spanning the full width of the phone’s screen as users scroll through their timeline. Instagram-esque filters can now be applied to photos as they’re taken, and a quick single tap will begin recording video so that you don’t miss out on any action. Users can also take a photo using the volume button on the iPhone, just like in the regular Camera app.
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Facebook follows Amazon with mobile-centric London development hub
Facebook has announced the opening of a new engineering center in London, UK, with the target of "building products in key areas like mobile and platform." The news, which follows word earlier this week that Amazon would open a Digital Media Innovation Hub in the city, will make the new London Facebook center the first non-US engineering office for the social network.
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Facebook questioned over facial recognition
Facebook might be hoping to bolster its facial recognition features thanks to its purchase of Face.com, but US senators are drilling the company about the specifics. Senator Al Franken questioned Facebook about how the company is telling users about the face scanning feature, saying that it was far too difficult to find a notice on the social networking website that explicitly says facial recognition technology is being used.
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Google+ users more satisfied than Facebook users
The results of the latest American Customer Satisfaction Index E-Business Report has been published, and it ranks companies on a 100-point scale. Among the companies in the rankings are social networking sites and Google+ has taken the top spot in the social network ranking, tying Wikipedia with a score of 78. While Google+ debuted at the top of the ranking chart for social media, Facebook is slipping.
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