Foursquare 8.0 has been released, and the geo-recommendations app now promises to learn from you and tailor its suggestions accordingly. The new app builds on Foursquare's decision several months back to break off its traditional check-ins to Swarm and converting the eponymous app into a recommendations engine, one that today promises to be a whole lot smarter.
Swarm, the standalone app from Foursquare, is now out for Android and iOS. The app, which takes a bit of the kitsch from Foursquare, adds a real-time layer to checking in and meeting up. You can still check in, but it gets a lot deeper than that.
Users of the location-centric app Foursquare have been using it for several reasons predominantly over the past few years. One reason major enough to constitute its own app is finding friends. As such, the folks behind Foursquare have decided to do a split - sooner than later, users will be asked to use the app "Swarm" to keep an eye on their best buddies whenever they want to find them.
If you're working with a device made by Microsoft (or running a Microsoft-made OS) right now, get ready to see a whole lot more of Foursquare. Microsoft has just invested a cool $15 million USD into the check-in app ecosystem, allowing them to agree to a "strategic partnership" which has Microsoft becoming Foursquare's number-one source of revenue. Part of this comes from the additional multi-year contract signed by both groups to license Foursquare data in Microsoft services.
Twitter has been field-testing a new native app feature that shows a map of tweets occurring near the user in real time. The feature appears as a separate column in the app and shows tweets from other users regardless of the follow relationship between the users. It's called "Nearby", and it could be Twitter's next granular advertising targeting gambit.
Sygic: GPS Navigation, the offline nav-and-map app for iOS and Android, has added some new third-party integrations for discovering nearby deals and parking options. Already glutted with online and offline additions over the course of the company's decade-long history, the freemium Sygic app competes with Nokia HERE Drive, the offline nav-and-map app for Lumia devices. A ParkMe addition brings the older Sygic app back into parity with the Nokia app.
Both the Android version (since recently) and the iOS version (since today) of Foursquare now work with the real-time recommendations engine introduced this year by the developers behind the project. You'll find that the team behind this project have been waiting for some time to put it in the hands of Apple device users while the Android version has been flipped on since August 29th. This service allows recommendations to be pushed to your iPhone just as any other notification would - telling you what's good in the area depending on where you are, physically.
It looks like both Microsoft and American Express are looking to invest in Foursquare. According to details coming from Bloomberg, the two companies are looking to take an equity stake in the company. The interesting part here, both companies are said to be competing against each other. That is, as opposed to going in on a joint bid.