Immersion is part of what makes movies, and some of the best videogames, so enjoyable. For however long, the audience is taken away from the normal, every day world, and transported somewhere else where, perhaps, anything is possible. That's why some enjoy 3D so much, because it adds another level of that immersive element. But, 3D can only get you so far. If you really want to get yourself into a movie or videogame, then you've got to be able to smell the world around you. That's where the Scentscape comes in.