Eye-Fi have announced their latest wireless memory card, the 4GB Eye-Fi Pro. Using the SDHC format, the new Eye-Fi Pro offers the usual automatic wireless transfer of images from digital cameras to a computer or website; however it also adds new file-type support, increased control over which images are synchronized, more flexible WiFi connectivity and video functionality.
The Eye-Fi Pro 4GB now includes "Selective Transfer", which allows users to choose which photos and/or videos are uploaded. This bypasses the issue with the older cards where every shot was transferred; according to Eye-Fi all users will now be able to use Selective Transfer, not just those with the Pro 4GB. Images are selected by locking them through the camera's own menus.