Survey Shows 3D Isn’t All That Popular in the Home

Sep 22, 2010
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Survey Shows 3D Isn’t All That Popular in the Home

The push for 3D entertainment has made a strong comeback over the past couple of years, and it's certainly picked up the pace more recently. Especially with movie releases like James Cameron's AVATAR, which many believe is the pinnacle of 3D-based entertainment now-a-days. But the 3D revolution isn't staying in the movie theaters, as TV manufacturers, and any other component that can make use of the 3D technology, have been making a big push to get into every home in the world. But, according to a new analytics report from international accounting and consulting firm Deloitte, it doesn't look like 3D is all that popular in the home.

The report dives into the numbers and percentages, and none of it looks good for the 3D industry. Deloitte reports that a staggering 83% of consumers say that 3D just isn't enough to get them to buy a new TV. Add to that the disappointing 60% of folks that just don't want to spend the extra money to get their hands on a TV that's 3D-capable. The silver lining could perhaps be found in the 21 percent of respondents that said they would pay up to 10% more for a TV with 3D.

And it's just no the TVs themselves that aren't all that worthwhile to consumers, it seems. The 3D glasses that you have to wear? 30% of the respondents said that they don't like wearing the glasses. Ed Moran is the Director at Deloitte, and he pointed out that the glasses are a barrier for the general consumer. They work as a multitasking deterrent, as most people don't simply watch TV, but they also read a book, look at their computer in some fashion, or have something else going on that wearing the glasses makes that uncomfortable, if not impossible.

As if that weren't bad enough, 31 percent of those surveyed said that 3D just doesn't enhance their entertainment experience. And, as we've heard in the past, 13 percent of respondents said they get physically ill or uncomfortable after watching 3D programming. But, it's not all bad, as it looks like Generation Y is all set to pick up the slack. 40 percent of that generation said they would buy a 3D TV that required glasses, while a high 55% said they would get a 3D TV if it didn't require glasses.

As most of these surveys go, they aren't a telling tale of the entire nation, or globe. This survey was done by the Harrison Group over the months of June and July, and it only reached 1,960 people. Considering the millions of people that are located here in the United States alone, a sliver of that number may not be indicative of what's going on around the world, or even in other parts of the United States. 3D is certainly still making money in theaters, and with video game consoles like the PlayStation 3 from Sony just getting 3D capabilities, there's no doubt that 3D isn't going anywhere any time soon. Are you a fan of 3D? Let us know in the comments.

[via CNET]


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