In the beginning of the year, we reported that Starbucks had launched a nationwide mobile payments program with the Starbucks Card Mobile iPhone and BlackBerry apps. Despite warnings of a security flaw, the app has remained popular. In fact, its so popular that the company revealed today at a shareholders meeting that more than 3 million people have paid using the Starbucks Card Mobile.
"Starbucks now offers the nation's largest mobile payment network," said vice president of Starbucks Brady Brewer. The program is a "touch to pay" system, where customers pay by simply holding up the app's barcode to the scanner at the register. Piloted in select stores back in September 2009, the program didn't fully launch nationwide until this past January to 6,800 company-operated stores.
This over 3 million users milestone was presented today by chairman and CEO Howard Schultz during Starbuck's Annual Meeting of Shareholders. Schultz also said that the past financial quarter was the best performing in the company's 40-year history with 22% of all transactions coming in from the Starbucks Card Mobile program. Have you tried the app?
[via USA Today]