This week we're to understand from a press release sent out by the lot of them that Sony, Samsung, Panasonic, and slightly lesser known X6D Limited (of XPAND 3D fame) has started up its licensing program by the name of "Full HD 3D Glasses initiative" which is attempting to standardize the use of 3D active shutter glasses for consumers. It's sort of like Foreigner but with less music and a whole lot more wild and crazy flippy flappy glasses to make your eyes feel like they're in a whole new world, if you know what I mean. Does this seem like a good thing to you?
Of course it's awesome when technology is standardized, just so long as its the best option for consumers. One example of this going RIGHT, if I do say so myself, is when it was decided that microUSB seemed like the best idea for Smartphones. Another example, this time when things went wrong, is when video cassette was chosen over Betamax, the latter being the CLEAR superior if you ask me. Now what we've got here is the pushing of the XPAND 3D format of 3D glasses, one that uses 3D active shutters to attain the effect it needs to bring you 3D. Both Bluetooth enabled radio frequency system 3D active glasses technology and infrared are licensed within the program as well.
This battle has been brewing for many years - have a peek at a 2009 post by Shane McGlaun which addresses this same topic and even goes so far as to have an old pair of XPAND 3D glasses as its main image. Back then it was the battle between XPAND 3D and RealD 3D. Certainly this battle is about to get rather ugly with backers such as the ones in this newest initiative.
This again marks the successful launching of the Full HD 3D Glasses Initiative licensing program, this meaning that anyone who wants to get in on the party with the "Full HD 3D Glasses" branding will need to get their product checked at the official test center. The first test center for this initiative is set to be opened later this month.