Samsung to launch Experience Shops in 1400 Best Buy stores

Apr 4, 2013
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Samsung has teamed up with Best Buy to bring 1,400 in-store Experience Shops, according to a statement released Thursay. The stores will begin rolling out some time this month, with the Korean manufacturer stating that 900 Experience Shops will be up and running in select Best Buys by the beginning of May, with the rest of them rolling out "by early summer," although no hard dates were provided.

The Samsung Experience Shops will feature, as you might have guessed, Samsung mobile products: tablets, smartphones, and laptops, among other items. As such, consumers will have access to a wide array of Samsung products to handle and test via the store-within-a-store setup. These Samsung stores will have variables sizes, with some being larger and others being smaller - the biggest store is about 460 square feet.

Some of the 1400 Best Buy stores that will feature the Experience Shops will also offer Samsung Smart Service, which involves both so-called Samsung Experience Consultants and trained Best Buy employees that will help consumers shop for gadgets. These individuals will be trained in warranties, activating devices, providing support, and more.

Samsung Telecommunications America's President Dale Sohn had this to say: "With the Samsung Experience Shops, we are ensuring consumers get the most of that innovation by learning how to leverage their mobile devices across our ecosystem of consumer electronics. Consumers will have one place to not only explore and learn about our full portfolio of mobile products, but also the support of a Samsung expert to help with selecting and servicing them."

[via Android Central]


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