NVIDIA plans Tegra for notebooks and Kepler for Superphones

Mar 23, 2012
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It's a world turned upside down here at the tail end of the week for NVIDIA as we get word that word is spreading of Tegra-based notebooks and Kepler-based Superphones in the not-too-distant future. These tips come from two separate notes, one from NVIDIA's CEO Jen-Hsun Huang speaking on Kepler's successful launch, the other from NVIDIA's mobile chief Rene Haas on Tegra's ongoing quest for supremacy. What you'll find is that quotes from the both of them have aspirations beyond what they've already done to conquer the computing and mobile worlds.

First there's Kepler, launched this week in its first iteration as the GTX 680, spoken about here by Jen-Hsun Huang in a letter posted by AnandTech:

"Today is just the beginning of Kepler. Because of its super energy-efficient architecture, we will extend GPUs into datacenters, to super thin notebooks, to superphones. Not to mention bring joy and delight to millions of gamers around the world." - Huang

This should come as at least a little bit of a surprise to those of you who follow NVIDIA in the processor game, as it's traditionally been Tegra that's kept the whole Android world on the cuff. That said, it appears very likely that Tegra will be expanding as well. According to NVIDIA's mobile chief Rene Haas speaking with CNET, Tegra is primed to bring the heat to a relatively forgotten category:

"I can see a world with Tegra-based systems that are very real thin-and-light devices and [on the other hand] more of the power-based systems that have [Intel's] Haswell with [Nvidia] GPUs. I think the middle category, these $499 cheap and ugly machines -- battery life is not so great, the chassis is not so sexy -- I think that category is potentially under siege." - Haas

So NVIDIA is going up, down, left, and right with its System on Chips and GPUs and CPUs galore, don't be surprised if every machine from the smallest system to the most gigantic server has NVIDIA somewhere in the mix relatively soon!


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