Nokia Music gets Pandora-style personalized radio stations

Nov 15, 2011

Nokia Music on the Lumia 800 and other future Nokia Windows Phones will deliver intelligent playlists based on users' own music collections, thanks to a deal with The Echo Nest. Although Nokia Music as we've seen it already offers a number of Mix Playlist streaming playlists, the new Mix Radio feature will scan the existing music collection and then generate custom playlists on their phone based, Pandora-style, on their own tastes.

The scan is performed by an app running in the desktop browser, so you apparently needn't have all your music copied over to the phone - a good job, considering the Lumia 800 only has 16GB of non-expandable storage - and after that Nokia's 15m-strong catalog of songs are put together into a customized radio station. The Echo Nest produces a so-called Taste Profile, and allows Windows Phone users to spawn new radio stations based on artists or individual tracks.

Mix Playlists as it currently stands - with around 100 preconfigured stations that Nokia says will be periodically updated to include new music and themes - will remain on offer, and Lumia owners will be able to download "about 15 hours of programming" into a local cache for offline playback. The Nokia Lumia 800 goes on sale in the UK tomorrow; check out our full review here.

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