Nexus 4 production to increase as demand remains high

Jan 21, 2013
6

Google's issue with Nexus 4 stock has been well documented, and if you're one of the many who have been waiting to get one, then you know how infuriating these stock shortages can be. There's a bit of good news on that front coming out of LG today, with the company's French arm stating that it will begin to ramp up production on the highly sought after device. While you may think that these shortages rest on LG's shoulders, that isn't entirely the case, with LG France director of mobile communications Cathy Robin telling Challenges that Google is partly responsible for the exhausted stock as well.

According to her, LG produced an amount of Nexus 4s that were in line with Google's projections. Google obviously based these projections on the sales of previous Nexus devices, but there was just one small flaw with that plan: previous Nexus devices never managed to hit the level of popularity the Nexus 4 has. So, the end result is that we're stuck with a constantly sold out handset that neither Google nor LG thought would be such a smashing success.

Hindsight, as they say, is always 20/20, with the Nexus 4's line up of solid hardware and excellent price tag coming together to form a deal that many Android users are finding difficult to resist. At the moment, both the 8GB and 16GB Nexus 4 variants are entirely sold out on the Google Play Store, and there isn't any indication of when they'll become available again. Instead, the listings for both only tell users to "check back soon."

Hopefully LG can increase demand to the point where the Nexus 4's stock issues are squashed entirely. Robin said in the interview that if LG were to increase production, it would take about six weeks before the frequency of deliveries is given a boost, so there's still awhile to wait before these short supply problems are addressed. Stay tuned, because we'll hopefully have more details for you soon.

[via ZDNet]


Must Read Bits & Bytes