Netflix eyes international push in 2011

Dec 29, 2010
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Back in September Netflix went international with a move into Canada. With Canada in North America that's hardly like a real international push in my book with the service needing to hop over the pond to be truly international. There are reports coming in that Netflix is looking at moving to other parts of the world.

CNET News reports that Netflix spokesman Steve Swasey said, "[Netflix is] talking about other regions in the world." Swasey also said that Netflix would devote some significant money to the international push. There are also reports that Netflix is already working with ad and media agencies around the world to set ad placements.

The talks are reportedly only exploratory at this time. It's not hard to see why Netflix wants to expand globally though with other streaming and downloads services in Europe doing quite well. More international business should mean more money in the Netflix coffers to offer more content to users.


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