mophie Juice Pack Plus for iPhone 4 packs biggest battery so far

Dec 3, 2010
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mophie Juice Pack Plus for iPhone 4 packs biggest battery so far

If mophie's Juice Pack Air is a step in the right direction but doesn't deliver enough power for your liking, then the company's second model should fit the bill. The mophie Juice Pack Plus for iPhone 4 follows the same format - a plastic shell for the iPhone 4 that squeezes in more runtime as well as protecting the Apple smartphone - but throws in a 2,000 mAh battery which mophie reckons can more than double talk, media or internet browsing time.

In fact, you'll get up to 8hrs extra 3G talktime, or 16hrs on 2G, or alternatively up to 7hrs extra 3G browsing or 11hrs over WiFi. mophie is also claiming up to 44hrs extra audio playback or up to 11hrs video playback. Meanwhile the whole thing measures a single millimeter thicker than the original Juice Pack Air.

As with the company's first model for the iPhone 4 - which remains on sale alongside this new Plus model - there's an acoustic enhancer with an angled speaker port on the bottom, together with a pass-through USB port and 4-LED battery gauge. It's available now, priced at $99.95.

Press Release:

mophie Announces juice pack plus for iPhone 4

New innovation in juice pack line provides enhanced power and protection

Santa Ana, Calif. (Dec. 2, 2010) – mophie™ today announced the availability of the juice pack plus, an enhanced capacity iPhone 4 battery case that will more than double the time iPhone users have to rock, talk and surf. The plus is mophie’s second rechargeable external battery case designed for the iPhone 4, and has a 2,000 mAh battery capacity, the largest of any juice pack case produced to date.
In keeping with mophie’s award-winning juice pack design, the juice pack plus is ultra-thin and light-weight, providing protection and now even more power for the iPhone 4 while adding only 1 mm of thickness when compared to the original juice pack air design. The juice pack plus boasts a 2,000 mAh charging capacity, offering iPhone 4 power users with more than double the battery life on-the-go, and features enhanced design elements including a dual injected rubber grip for extra hold.
“The juice pack plus provides the most battery capacity we’ve put into a juice pack battery case, yet it only adds 1 mm of thickness,” said Susan Schedel, vice president of sales and marketing for mophie. “The plus is an example of how mophie is constantly working to evolve the juice pack line and provide Apple users with choices and added functionality, while maintaining a smart and sleek design that is expected from iPhone users.”
The juice pack plus for iPhone 4 is now available for purchase on www.mophie.com for $99.95, and will soon be available in AT&T stores nationwide. Key features and benefits include:

More than Doubles Battery Life – 2,000 mAh capacity, advanced battery technology delivers an incredible amount of “juice” in a small form factor, more than doubling battery life while only adding 1 mm of thickness. Users will experience:
Up to 8 additional hours talk time on 3G; 16 hours 2G
Up to 7 additional hours internet use on 3G; 11 hours WiFi
Up to 44 hours additional audio playback
Up to 11 hours video playback
Acoustic Sound Enhancement – The juice pack plus design acts as a virtual speaker box, redirecting sound from the bottom of the iPhone 4 to the front, resulting in a richer, fuller sound quality.
Choice of Color – The juice pack plus is available initially in black, but will soon come in three other colors, allowing you to choose the case that matches your style, including cyan, magenta, yellow and black.
Pass-through USB – Included USB cable enables you to simultaneously charge and sync your iPhone 4 to iTunes without having to remove it from the juice pack plus.
Standby/Charging Switch: Features a simple toggle switch that allows for standby and charging mode so you only have to use the juice pack plus battery when you need it.
Efficient Electronics – Embedded electronics results in no signal interference with the iPhone 4.
4 Light LED Battery Status Indicator – An integrated LED status indicator tells you exactly how much “juice” is left and also displays how much time remains during the charging process.

The mophie juice pack plus is now available in black at mophie.com for $99.95—cyan, magenta, and yellow versions will be coming in the near future. For additional information regarding the mophie juice pack line of products, please visit http://www.mophie.com

About mophie

mophie is a California-based, award-winning designer and manufacturer of mobile intelligent devices and accessories. It is widely recognized and highly acclaimed for its creative designs and innovative solutions. mophie is the proud developer of the juice pack, the first “Works With iPhone” portable battery solution certified by Apple Inc. All of mophie’s products are developed to address real consumer and business needs and are seamless integrations of industrial, electronic, software and artistic designs. Its products are available in Apple stores, AT&T stores, Best Buy stores and on www.mophie.com and www.amazon.com. Follow mophie on Twitter at twitter.com/mophielovesyou or on Facebook at facebook.com/mophielovesyou


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