Monster partners with Adidas Originals to launch headphones lineup

Jan 9, 2014
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Monster partners with Adidas Originals to launch headphones lineup

As with the Sennheiser mash-up that happened back in 2010, Monster has partnered with Adidas Originals to launch a line of high-performance headphones, replete with the iconic bright-blue brand coloring. The lineup will include both earbuds and over-ear headphones, all of which will be available by the end of next month.

Nitty-gritty details on the headphones various specifications haven't been provided yet, but Monster, which announced the partnership, promises they will be "high-performance". The goal of the line is to reflect both the image and the feel of the Adidas Originals offerings. Adidas holds associations with various music artists, including Kanye West.

Monster was selected by Adidas for this latest product lineup, something the company's head Noel Lee praised. Lee was involved in the custom design of the new headphones using Pure Monster Sound technology. Pricing and the models that will be included as part of the headphones lineup haven't yet been revealed.

Said Adidas' Jochen Denninger: "We chose to partner with Noel, the Head Monster, because of his innovation and audio expertise to design the best headphones in the world. He has created an exciting visual and audio experience for adidas Originals fans that is exceptional and unique to the marketplace."

Update: We're waiting on Monster to supply images of the headphones.

SOURCE: Reuters


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