McGraw-Hill CEO “mistakenly interpreted” on iPad; never part of launch keynote

Jan 29, 2010
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McGraw-Hill CEO “mistakenly interpreted” on iPad; never part of launch keynote

Despite speculation that McGraw-Hill were unceremoniously yanked from Apple's iPad launch this week, the publisher maintains that not only that they were never intended to be included, but that they were "never in a position to confirm details about the device ahead of time."  While it was widely reported that the publisher's CEO, Terry McGraw, prematurely announced details about the touchscreen slate while being interviewed on CNBC, McGraw-Hill have a different recollection of that, too; according to Steven Weiss, VP of corporate communications, McGraw only made "speculative comments about Apple's pending launch" that were "mistakenly interpreted ... as being more specific to [the iPad's] announcement."

Curiously, that seems a pretty interpretative recollection of McGraw's statements on CNBC.  There, rather than "speculating" about the iPad, the CEO told interviewers that "Yes, they'll make their announcement tomorrow on this one. We have worked with Apple for quite a while. And the tablet is going to be based on the iPhone operating system and so it will be transferable."

Meanwhile other sources have apparently confirmed that McGraw-Hill were never intended to be part of the keynote, and that the CEO never received an iPad demo in the run-up to its launch.  Either way, it seems likely that McGraw-Hill publications will be found on the iPad at some point in the future; during their financial earnings conference call, McGraw confirmed that "In the near future, you will undoubtedly see a McGraw-Hill e-book for the college market running on an Apple tablet."


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