Kutcher talks focus, customers, and the impossible in JOBS

Jan 31, 2013
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Kutcher talks focus, customers, and the impossible in JOBS

JOBS star Ashton Kutcher, who plays the lead role of Steve Jobs in the film, gave a talk this morning at Macworld/iWorld 2013 and discussed what it was like to play the role of the co-founder and former CEO of one of the biggest technology companies on Earth. When asked what he thought the most important things were that viewers should get out of the movie, he had a few things in mind.

Kutcher specifically mentioned three things that audience members should get from the movie: focus, compassion for customers, and dream the impossible. Kutcher noted that Jobs had the ability to say no to anything that wasn't his greatest mission at the time, and says that “it’s not a detriment to your character if you say no to the things that won’t help other people."

He also discussed the compassion for Apple customers that Jobs had. Kutcher said he learned that caring about the consumer experience is what makes Apple a great company, and as long as you focus on customers and give them priority, other things such as revenue and profit will just fall into place. Lastly, Kutcher mentioned that Jobs "believed that it was possible to do things that were impossible.” In fact, one of Kutcher's favorite quotes from Jobs is, “Everything around you that you call life was made up by people who are no smarter than you.”

Kutcher said that he ultimately hopes people walk away from the movie with the motivation to not just settle for things, and he notes that people should just “make life better and build something.” JOBS recently debuted last weekend at the Sundance Film Festival, and will see an official theatrical release on April 19.

[via Cult of Mac]


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