iPhone retakes US top-spot as Samsung squeezed out

Dec 13, 2013

Apple's iPhone 5s has clinched the top spot across all four major US carriers, new market research suggests, while despite criticism the plastic-bodied iPhone 5c is also deemed a success for its target audience. The flagship iOS handset was "by far the top selling" handset, Canaccord Genuity analyst T. Michael Walkley wrote in a note to investors, AllThingsD reports, and in fact "at most channels" globally where Apple released it.

As for the iPhone 5c, sales of the mid-tier smartphone were described as "steady" by the analyst, citing the range of color options and the $99-on-agreement price as the reason. Far from being the failure that some had accused it of being, the iPhone 5c was in fact a hit "with its intended audience" Walkley argued.

Apple's intentions with the iPhone 5c had been mis-predicted ahead of the smartphone's launch. Many expected the phone to replace the entry-level, free-on-contract iPhone on the cheapest rung of Apple's smartphone ladder, but instead it effectively rebodied the iPhone 5 and left the iPhone 4S as the cheapest option.


The league table shuffling is particularly interesting, because Android had made noticeable inroads into the best-seller charts across the US carriers. While the iPhone 5 had maintained its pole position at AT&T, on the remaining three top networks it had slipped into second place.

Instead, Samsung's Galaxy S 4 - the target of an expensive promotional campaign by Samsung for the past few quarters - had taken number one position.

Canaccord's numbers aren't the only ones indicating the iPhone 5s marked a smartphone resurgence for Apple. Earlier this week, Counterpoint Research figures suggested that the iPhone 5s and iPhone 5 held the top two smartphone spots worldwide in October 2013, respectively, with Samsung's Galaxy S 4 in third place.

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