HTC profiled: Android success and 95% “target failure rates”

Dec 23, 2009

Given they're the ODM behind the Google Nexus One, and that they're fast becoming one of the recognizable brands in smartphones, it seems like 2009 - and 2010 - really is HTC's coming-of-age.  Over at Wired they've been looking into what the company has done to rise from the ranks of OEMs, including setting a 95-percent "target failure rate" for its R&D division, to encourage faster idea generation, and slipping into bed early with Google.

That - together with a push to respond quickly to consumer demands in terms of form-factor and functionality - has helped them stay ahead of rivals, especially as the market shifted to favoring smartphones.  Current Analysis analyst and SlashGear columnist Avi Greengart points to UI - especially HTC Sense - as a particular area of strength for the company.

However Greengart is also cautious about the future, especially a future based on building hardware on top of other company's platforms.  "It’s no longer a mystery what it takes to create a differentiated handset" he says, "When you are building on top of someone else’s OS, other people can do that too."

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