Facebook announces Q3 2012 earnings

Oct 23, 2012
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Facebook announces Q3 2012 earnings

Facebook just announced its earnings for this year's third quarter, and it seems they were right on track with analysts' expectations. The company earned a revenue of $1.26 billion and adjusted earnings of $0.12 per share. Analysts had Facebook at estimations of $1.23 billion and $0.11 a share, which was right on par.

More importantly, though, Facebook accelerated its revenue growth once again after experiencing a period of slower growth. They announced sales were up 32% over last year, and Analysts had expected that growth to plateau to 29%. Similarly, ad revenues grew 36% compared to the 28% growth last quarter.

Mobile ad revenue, specifically, accounted for 14% of all ad revenue for Facebook. CEO Mark Zuckerberg mentioned that he wanted to put more focus on mobile, since that's what a lot of users are taking advantage of. "People who use our mobile products are more engaged, and we believe we can increase engagement even further as we continue to introduce new products and improve our platform," Zuckerberg said.

The number of monthly active users was 1.01 billion as of the end of September, which is up 26% from last year. In the previous quarter, Facebook had 955 million users. Daily active users was at 584 million on average at the end of September, which is up 28% from last year. And in the previous quarter, daily active users was at 552 million, which is up 32% from that time last year.

[via Forbes]


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