Facebook's looking to ramp up its mobile efforts on iOS by unveiling a new SDK for iOS app developers at today's Mobile DevCon. The new SDK is aimed to make it easier for app developers to create better social applications that integrate with Facebook. The new SDK comes with Open Graph support, as well as improved login functionality.
Developers have been able to use Facebook's Open Graph for mobile app development in the past, but the creation of an Object API simplifies the process of taking advantage of Open Graph, and it removes the tedious need to host a website with specific Open Graph tagging. This should certainly take some weight off the shoulders of app developers.
If you're not familiar with Facebook's new Open Graph, it essentially lets developers integrate their own applications deeply into the Facebook experience. This in turn, is said to increase engagement with various things that users post on their walls and such. Basically, it makes it easy for third-party apps to integrate with Facebook.
As for other features with this new SDK, a new and improved login system has also been revealed. Essentially, the improved login options for logging into third-party apps using your Facebook credentials is much more streamlined, and the social network says it's about 20% faster than before. As for when we'll see these kinds of improvements come to Android, Facebook says it's working on it "very quickly."