Casio TRYX hits Best Buy in bendy white

Apr 18, 2011
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Casio's distinctive TRYX digital camera, announced back at CES 2011, has been on sale in black at Amazon for a short while now, but if you demand that your gadgets match your Stormtrooper costume then you need to head down to Best Buy today. The retailer has clinched the exclusive on the white TRYX, which will go on sale - alongside its black sibling - for $249.99 in stores today.

The camera has a 12.1-megapixel sensor and a 21mm ultra-wide angle lens, and is capable of slow-motion video and 360-degree panoramic stills. However the really interesting aspect is the twisty-flexing design, which allows the 3-inch touchscreen TFT LCD to be rotated 270-degrees and the frame of the camera rotated a full 360-degrees.

Whether that's enough to justify the $250 price is up to you, but at least you shouldn't have a problem attracting attention from the people you want to photograph.

Press Release:

New Casio TRYX™ Camera Arrives at Best Buy® Stores Nationwide

Award winning design rethinks the shape of digital cameras

MINNEAPOLIS, MN & DOVER, NJ (April 18, 2011) – Best Buy Co., Inc. (NYSE:BBY) and Casio America, Inc. today announced the availability of the Casio TRYX™, the new shape-shifting, high-performance digital camera from Casio. The device comes in black or a white version that is exclusive to Best Buy, and can be purchased at Best Buy stores nationwide and on bestbuy.com for $249.99.

TRYX is an award-winning 12.1 megapixel camera with a sleek, innovative design that allows users to turn, twist, hang and stand the camera to capture images at nearly any angle. Its 21mm ultra-wide angle lens takes slow-motion video and 360-degree panoramic vistas while recognizing moving objects and faces to limit distortion and blurring.

“We’re excited to offer a camera with so many options for easy-to-use customization,” said Lisa Farrell, SVP, general manager portable electronics for Best Buy. “TRYX provides a unique addition to our wide assortment of digital imaging products, and reflects Best Buy’s desire to bring the latest and greatest technology to our customers.”

The partnership with Casio highlights Best Buy’s commitment to supplying a full range of high-quality digital imaging offerings for all its customers, from individuals and families looking to

capture and share memorable moments to industry professionals requiring top performing products and service. The wide assortment of digital imaging products at Best Buy and on bestbuy.com includes camcorders, point-and-shoot cameras, Digital SLRs and a broad array of photography accessories.

“TRYX is more than just a few fun twists and turns. It’s a high-quality camera with innovative features that allow the user to be creative and customize their images instantly,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America, Inc. “Best Buy is the perfect partner for us because they have a rich history in the digital imaging space and their employees have the expertise and knowhow to help customers discover all that TRYX has to offer.”

For more information about the Casio TRYX and Best Buy’s digital imaging offerings, visit: www.bestbuy.com


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