Since being awarded a trademark for the term "Candy," King -- the company behind Candy Crush Saga -- has come under fire from developers and companies alike. The latest among these is an open letter posted by the creator of CandySwipe, a similar game created two years before the advent of Candy Crush Saga, calling out King for its alleged focus on CandySwipe's trademark.
CandySwipe is a simple candy-based match-and-swipe game hailing from 2010, two years before 2012's Candy Crush Saga made its debut. The games are very similar in nature, which creator Albert Ransom has pointed out, and spurred action on his part against the Candy Crush Saga trademark in 2012 on the basis of "likelihood of confusion".
Says the creator, he has been "quietly battling this trademark opposition for a year," but has now discovered King is seeking to cancel the CandySwipe trademark. He goes on to say King can do this after buying the rights for Candy Crusher, and, in part:
"[CandySwipe is] my livelihood, and you are now attempting to take that away from me. You have taken away the possibility of CandySwipe blossoming into what it has the potential of becoming. I have been quiet, not to exploit the situation, hoping that both sides could agree on a peaceful resolution. However, your move to buy a trademark for the sole purpose of getting away with infringing on the CandySwipe trademark and goodwill just sickens me."
King hasn't yet responded to the allegations and letter, so for now this remains a one-sided story. Stay tuned and we'll update you when we know more.