Cable-cutting households jump 150% since 2007

Mar 11, 2013
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Cable-cutting households jump 150% since 2007

The number of cord-cutters is on the rise, folks. With the popularity of streaming services mixed with free over-the-air stations, consumers are seeing less of a need to go with a cable subscription. In fact, the number of households that don't have cable subscriptions has jumped to five million, compared to two million in 2007.

Nielsen released a report today that shows off the statistics on cord-cutting households (or "zero-TV" households according to Nielsen), and while the number of cord-cutters only accounts for 5% of households, an increase of 150% since 2007 is pretty staggering. Nielsen says that 95% of Americans still get their information and entertainment through "traditional cable or satellite options."

There's even some fascinating statistics about cord-cutters and how they watch television content. More than 75% of those who cut the cable cord still have at least one television in there house, and 67% of cord-cutters get their content from devices other than a TV, with 37% of people using a computer, 16% using the internet, and a combined 14% on smartphones and tablets.

Of course, you may be wondering why 75% of the cord cutters still have a television, and it's mostly because that there are many streaming devices that plug into TVs, including the Apple TV, Roku, and Boxee devices. The TV itself is actually still a popular method for watching content, only this time around, there's no coaxial cable tethered to the television set.


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