If you're the figurehead for a company then you have to be pretty confident about your products, but even with that in mind ARM chief executive Warren East is aiming high. The outspoken CEO reckons ARM processors will take a big chunk out of the netbook market, a market which he predicts will eventually come to represent 90-percent of the PC industry. In fact the one thing holding ARM chips back, East reckons, is the lack of Windows support for them.
"What’s holding it back is people’s love of the Microsoft operating system and that fact that it’s familiar and so on. But actually the trajectory of progress in the Linux world is very, very impressive. I think it’s only a matter of time for ARM to gain market share with or without Microsoft" Warren East, CEO, ARM
Still, ARM apparently aren't pushing Microsoft to change that; they're merely waiting for the software giant to wake up and smell the non-x86 silicon. Having seen next-gen platforms like Texas Instruments' OMAP4, NVIDIA's Tegra 2 and Qualcomm's Snapdragon, we're in little doubt that netbook needs can readily be addressed by a non-Intel/AMD processor.