Apple ban of Galaxy Tab made it a Household Name says AU Samsung Chief

Dec 14, 2011
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Apple ban of Galaxy Tab made it a Household Name says AU Samsung Chief

This week as the Samsung 10.1-inch tablet reaches stores after having been banned for weeks in an Apple injunction to do away with sales altogether, Samsung Australia mobile chief Tyler McGee noted that far from destroying sales, Apple has instead made their Android-based slate a "household name." A Sydney court lifted the Galaxy Tab sales ban after an appeal by Apple was denied, this ending a two-month out of store stint while the law made its decision on whether or not it thought Samsung infringed on Apple's iPad product. What McGee is saying now, though he wont reveal any numbers thus far, is that the Apple case and the media coverage it generated will without a doubt provide a boost in sales once they've got their product back in stores.

In fact, McGee noted that although they were bringing in "as many units as we can" to the market as fast as they can at the moment, "there will probably be short supply against the demand," as it were. We'll see how well Apple cut the neck on sales now that Android also has a quad-core tablet in the mix, this having not been true when the Galaxy Tab 10.1 was originally released around the world. McGee noted the following on the subject:

"In August this year we became the number one overall brand in mobile phones in Australia and also the number one brand in smartphones. … At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would've been based on the investment that we would've put into it from a marketing perspective." - McGee

Samsung Australia's McGee also went on to note that Australia would be getting the 7.7-inch version of the Galaxy Tab by the end of 2011 with the 8.9-inch version coming to the country in the first quarter of 2012. Samsung currently holds a market share in Australia that's twice as big as its nearest competitor running Android, and is currently holding 55 percent of the smartphone market on the whole. That's no small number to scoff it, for sure, and with this lovely tablet well on its way to the greater cities, they'd best be ready for another jump.

[via Digital Life]


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