Apple’s Black Friday sale certainly didn’t disappoint. The company ended up selling a lot of iPads, and while the company didn’t release any specifics on sales numbers, a survey conducted by research firm Piper Jaffray concluded that Apple sold around 11 iPads per hour at the Mall of America in Minneapolis, MN, while Microsoft didn’t move a single Surface tablet off their shelves.
The team at Piper Jaffray spent a total of ten hours on Black Friday, monitoring both the Apple Store and the Microsoft Store at the Mall of America, which are across the hall from one another. They noticed that there was almost 50% less foot traffic at the Microsoft Store than there was at the Apple Store. They also noticed that consumers bought 17.2 items per hour at the Apple Store and only 3.5 items per hour at the Microsoft Store. What’s perhaps even more fascinating about that fact is that all but two of the Microsoft purchases were Xbox 360 games.
However, probably one of the most interesting statistic that the research team came up with during their time at the mall, was that Apple sold around 11 iPads per hour, while Microsoft didn’t sell a single Surface tablet. Then again, the team only spent two hours at the Microsoft Store, but during those two hours, Apple sold 22 iPads.
According to Piper Jaffray, which did the same exact observation and survey last year during Black Friday, traffic at the Apple Store was up 31% from last year’s Black Friday. However, sales of Macs and iPads were down in 2012. Last year, Apple sold an average of almost 15 10-inch iPads per hour at the Mall of America, while this year only saw 6.7 per hour. Mac hourly averages were down 60% since last year as well.