It appears that Amazon is increasing their in-store locker reach with a new look into UK shopping centers as locations where customers can pick up purchased goods. Just this week we reported that in the USA, 7-Eleven locations will begin their trial run with similar lockers that Amazon.com customers can use in place of having goods delivered straight to their home. This will add a competitive edge to Amazon where before they had no comparable service to, for example, Best Buy's in-store collection of online orders.
Several London shopping centers will be the first set of locations where lockers will be in place quite soon. This project will be done after an agreement was reached this month between Amazon and UK shopping center owner Land Securities. The image you see above was photographed by Retail Week and is already up and nearly running at One New Change in the City. At the moment the display shows the phone number of Amazon customer services in the USA - they'll let you know that the lockers will, again, be active soon.
Lockers in London are expected to go live inside the next week or two, all of them located inside shopping centers in what you might call Secondary Space down hallways near public toilets. Customers in the near future will be given a personal code, if they wish, once they've selected the correct shipping method, which will then allow them access to a locker where the mailman will have delivered their package.
Sound like a good idea to you? Would you rather Amazon deliver your package to a 3rd location instead of straight to your home? What do you think?
[via Retail Week]