Zeiss

Like any other big player in the smartphone market, Vivo has quite a number of device families catering to different audiences. Since last year, the Vivo X series has been making headlines in mobile photography, particularly with its unique yet odd miniature gimbal system. Just less than a year after it launched the Vivo X60 series, one of the world's top five smartphone brands is coming with a new Vivo X70 with some new photography tricks up its sleeve while maintaining one important marketing detail.

Continue Reading

Throughout all the changes that smartphones have undergone through the years, one thing that has remained constant, a least in the past few generations, has been the focus on better cameras. Almost just as important as the software user experience, the ability of these personal computers in our pockets to create a visual record of our lives has proven to be of importance to people from all walks of life.

No smartphone maker has been able to turn a blind eye on that trend and this year, Vivo has gone all out on the X60 Pro+ and we take it for a test run to see if its combination of high-end sensors and the ZEISS name is all that it's cut out to be.

Continue Reading

2021 started with a bit of uncertainty, especially for the smartphone market. Has the economy recovered enough to take big risks in new products? Or are consumers still opting to make "safe" purchases of familiar and tested products? The one thing that remains unchanged even with the pandemic is people's needs for an accessible smartphone with top-notch cameras that can capture their memories in perfect detail and performance that goes beyond its price tag. That's what Vivo is promising with the Vivo X60 Pro, one of its first to be made in collaboration with famed optics company ZEISS, and we take an intimate look to see if it all checks out.

Continue Reading

With Huawei's position in the smartphone market hanging by a thread, the opportunity for other players to displace it has become even greater. This opportunity is mostly open to Chinese manufacturers like Xiaomi, OPPO, and, of course, Vivo. The latter has just laid out its plans this year and it is quite ambitious in growing not just its market presence around the world but to also grow its digital ecosystem of apps and photography content.

Continue Reading

Vivo has definitely been rising in the global smartphone market, in no small part thanks to some of its rather bold new features. The Vivo X50 Pro, for example, brought the world's first phone camera gimbal system and, despite the lukewarm reception, is returning this month to a slightly smaller degree. That said, the Vivo X60's claim to fame won't be that and will instead be its partnership with famed optics company ZEISS, hoping to also raise its profile in smartphone photography circles.

Continue Reading

The next generation of top-tier smartphone camera power is in the making with a new partnership between ZEISS and vivo. The two companies unveiled a plan to "establish a joint R&D program" that'll be called vivo ZEISS Imaging Lab, which will lead to their next major project, the "vivo ZEISS Master Photography" campaign. The first devices that'll benefit from this next-generation collaboration is the vivo X60 series smartphone family.

Continue Reading

HMD Global is set to unveil a handful of Nokia handsets at IFA 2019 next month but it may not have a model that's worthy of competing with the big guys like the newly announced Galaxy Note 10. That isn't HMD Global's main market anyway but it still has at least one, maybe even two, Nokia phones that could try to make a case for flagships. The Nokia 7.2 was at least rumored to have a new design and even three cameras, both of which have now been confirmed by an unexpected source.

Continue Reading

Zeiss has introduced a new fixed-lens full-frame camera featuring Adobe Lightroom CC built-in. It's a surprising choice for the company, which boasts a "unique" UI that gives users access to the most commonly used functions directly on the camera display. The camera itself sports a very minimalist design and is targeted at photographers who don't want to spend too much time tinkering with settings.

Continue Reading

HMD Global seems to have adopted a two-pronged branding strategy when it comes to its Nokia smartphones. It launches a “X#” series model for China, followed by an “#.1 Plus” variant for the rest of the world. Barely a month after it did the latter with the Nokia 6.1 Plus and Nokia 5.1 Plus, HMD Global is now rumored to be preparing the Nokia X7 and 7.1 Plus. And judging by this first leak, it will mix new Nokia designs with old Nokia legacy.

Continue Reading

Some will argue that smartphone-based VR platforms like Cardboard and Daydream can’t give justice to what virtual reality is really capable of. While smartphone hardware has improved by leaps and bounds, they still pale in comparison to VR PC rigs. On the other hand, headsets like Vive, Oculus Rift, and PS VR are prohibitively expensive and tied to a specific headset or iteration of that headset. That is why ZEISS has come up with the VR ONE Connect to try and bring the two worlds together, letting you enjoy PC-grade SteamVR experience on your phone.

Continue Reading

Once upon a time, Nokia phones sporting ZEISS lenses we're a fairly common sight. Now that Nokia smartphones are being revived by HMD Global, it only makes sense to rekindle that old partnership as well. That's exactly what HMD and ZEISS have done today, announcing that ZEISS lenses will soon feature on Nokia smartphones once again.

Continue Reading

The iPhone already has a reputation for photography, but ExoLens wants to crank that up with its Zeiss-lens-toting case for the iPhone 7 arriving in stores. Announced back in January, the iPhone 7 case builds on the previously-revealed lens framework that the iOS smartphone slides into, with an impact resistant shell to help in case of drops or bumps. However, it's the lens mount that's most interesting.

Continue Reading