Cars, AI assistants, and mixed reality. Those seem to be the major thrusts of tech companies of late, and Apple is no exception. But, as typical of the Cupertino-based company, it keeps its major projects under wraps, dropping hints here and there for fans to chew on. Thanks to renowned blogger Robert Scoble, we have confirmation about Apple’s next major endeavor. Well, third-party confirmation, of course. After grilling an unsuspecting Carl Zeiss AG employee, Scoble says that the two companies are indeed working on a pair of smartglasses that will become Apple’s first and formal entry into the augmented reality market.