There's one Star Wars-themed teaser out today that you might not have seen. It wasn't part of our parody collection from earlier this month. It wasn't released by Lucasfilm. Instead, it's a teaser for a game that has little to nothing to do with Star Wars at all, one called #IDARB. So what's the big deal here? It should be clear that this is the tipping point - the point at which a trailer becomes so popular in and of itself that other completely non-related companies are using it as a cultural reference.