The car business is changing at a rapid rate, due in no small part to more technology integration. Companies like Verizon, AT&T, and T-Mobile are all vying for control over the car business, reasoning that people are in cars, desiring of services, and with their networks, they can provide it. For years, T-Mobile and AT&T have made their play for the car industry by partnering with carmakers and delivering in-car Wi-Fi. T-Mobile, for instance, provides in-car Wi-Fi for Audi, allowing users who want to pay each month the ability to have a built-in Wi-Fi experience from within their vehicle. AT&T offers similar options with its own contracts with carmakers.