Microsoft have announced their twelve commandments for their Windows Marketplace for Mobile download store, and they seem to have taken a leaf out of Apple’s book. The new list [pdf link] concerns itself with “prohibited application types”, and as well as the perhaps expected software – carrier-unfriendly VoIP, anything that secretly shares the user’s data or GPS position – there’s also some bad news for Handango and other software download services.
Interestingly, now that Microsoft have finally stepped into the on-device app distribution arena, they’re keen to make sure users stay within their service. Although the company has previously confirmed that other software download systems are welcome to develop and release rival app-stores, rules one and two are that software must not “distribute alternate marketplaces” or “promote alternate marketplaces”. Similar, Microsoft are keen to get their slice of the licensing pie, with rule three forbidding apps that direct buyers to an external page for payment.
Full list after the cut