Would you pay for YouTube? If a new report is accurate, you might soon have to think critically about that. Google is cited by sources as being interested in a video-on-demand (VOD) subscription model for YouTube. The move is believed to be in response to other platforms, many of whom offer a pay-to-play layer wherein the content is ad-free. It may also be a move to retain talent, something YouTube has quietly been battling for a year or more.