This week at CTIA 2013, Verizon announced a partnership with Latino-centric mobile carrier brand Viva Movil - and they did it with the company's top shareholder Jennifer Lopez. Speaking about how the Latino population is up at 50 million strong - and growing - Verizon's own chief operating officer Marni Walden made it clear: this company wants to expand through an exclusive partnership with Viva Movil.

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