Apple's no stranger to trademark suits. We can certainly recall the Cisco trademark of the iPhone and the Fujitsu's trademark of the iPad. And now it looks like Apple is at it again, strong-arming its way into getting the name it wants even if that means getting sued. A company by the name iCloud Communications, LLC has just filed a trademark infringement suit against Apple for using the name iCloud and offering almost the same type of services.
We all know that Sony is hard at work on a new portable game console to replace the PSP that hasn't sold well. The code name for the new console was NGP and the device is expected to get official for the first time at E3 this week. I mentioned last week that the source code on the PlayStation site had listed a couple occurrences of the PS Vita name, which is thought to be the official name for the NGP when it lands.
With the success of the ASUS Eee Pad Transformer, the Taiwanese company is getting quite a lot of attention and excitement going for its next crop of mobile devices. For the upcoming Computex 2011 trade show, ASUS released a few teaser images to have us guessing. One of the images suggests a tablet and phone combo, and today we learn that it may be called the "Padfone."
Amazon has joined Microsoft in calling for Apple's App Store trademark to be rejected, arguing that "because 'app store' is a generic term, and Amazon's use of the term causes no likelihood of confusion, dilution, 19 or unfair competition" the Apple legal case against them should be dropped. Like Microsoft, Amazon's argument is that Apple's own CEO, Steve Jobs, referred to generic "app stores" in the company's financial results call back in October 2010.
The ongoing App Store trademark saga took a bizarre turn this week, with Microsoft demanding Apple's recent motion to dismiss the case be rejected because the company's lawyers used a tiny font. "Apple's response brief is 31 pages, including the table of contents and table of authorities, and on information and belief, is printed in less than 11 point font" the complaint suggests.
Looks like the HTC EVO View 4G really is incoming at CTIA 2011 next month, with HTC filing a couple of trademark applications for the mysterious new device. Good and EVO spotted the listings - here and here - which confirm both the name and the 4G connectivity; we still don't know, however, whether the device is a smartphone or a tablet.
With only hours to go until the launch of the iPad 2 and what's expected to be a demo of iOS 5.0, an Apple trademark submission has been spotted for what looks like a social messaging or online chat service. Filed on February 23, the "stylized speech bubbles" are in fact referenced in four separate submissions - 85249977, 85249986, 85250000 and 85250006 - with various classifications including "online social networking services."
Apple has struck back at Microsoft's attempts to have the term "App Store" deemed generic, suggesting that its arch-rival's own battle to preserve the "Windows" trademark is the perfect example of why it should be allowed to retain the term. "Having itself faced a decades-long genericness challenge to its claimed WINDOWS mark," Apple said in a filing submitted earlier this week, "Microsoft should be well aware that the focus in evaluating genericness is on the mark as a whole and requires a fact-intensive assessment of the primary significance of the term to a substantial majority of the relevant public."
A new HTC trademark has prompted speculation about the company's software intentions for upcoming tablets, though the company could also be looking to better brand its overall ecosystem of devices. The EU trademark filing for "HTC Sensation" could be interpreted as an evolution of the existing HTC Sense interface and online services, perhaps tailored to tablets like the HTC Flyer.
With all this talk about HP and Palm's upcoming tablets, perhaps it's just a coincidence that the company has officially filed for a new trademark that, for all intents and purposes, screams out "tablet." At the moment, it's impossible to say whether or not HP plans on using their recently filed for Touchpad name for anything at all, let alone a tablet. But, tablets are mentioned in the filing, if that's any sizable indicator.
Microsoft is hoping to block Apple's trademarking of the term "App Store", arguing that the name has become generic and that its rival is attempting to "usurp" the phrase from general use. Apple had filed for the App Store trademark back in July 2008, the same year it launched the on-device software download service for the iPhone; the status page for the filing currently states that "an opposition is now pending at the Trademark Trial and Appeal Board."