Earlier today it appeared that the iOS version of Tidal's music streaming app had pushed a price increase on users. In fact, this price increase isn't new. Also in fact - it isn't universal. It's only through Apple's mobile products. With iTunes, according to Tidal, "Apple's policy is to charge TIDAL subscribers a 30% fee on your monthly subscription, for the life of your subscription, if you activate your subscription through the TIDAL app on your iPhone that you have just downloaded."