NVIDIA: We won’t be like greedy console companies with Project SHIELD

NVIDIA's Project SHIELD won't rely on premium games or locked-down ecosystems to offset hardware costs, unlike traditional consoles, with the company instead looking to free-to-play titles already proliferating on Android. "We'll make our money by selling the device to gamers" senior vice president of content and technology Tony Tamasi said today, contrasting NVIDIA's approach with that of printer ink merchants.