super bowl

300 Intel drones light up Lady Gaga’s Super Bowl act

300 Intel drones light up Lady Gaga’s Super Bowl act

From smartphones to wearables to smart appliances, and now, to drones. That seems to be the journey that Intel has taken as it tries to gain some ground in markets outside its traditional PC silicon market. Although it's not exactly taking on more established drone makers like DJI head on, it is aiming for a more niche segment where it might actually stand uncontested for some time. And what better way to make a big splash than by launching 300 of those drones above the Super Bowl Halftime show.

Continue Reading

Google Home Super Bowl ad aims for hearts, hits funny bones

Google Home Super Bowl ad aims for hearts, hits funny bones

Although in essence one of the biggest sports events in the US, the Super Bowl has also become an advertising circus. Companies go to great lengths, not to mention expenses, just to grab even just a minute of people's attention. In contrast, Google's TV spot for its Google Home doesn't employ gimmicks or popular actors, trying to pull at the heartstrings instead. Almost ironically, however, the commercial ended up triggering devices across the country, earning a few laughs instead.

Continue Reading

Have a look at this Nintendo Switch Super Bowl commercial

Have a look at this Nintendo Switch Super Bowl commercial

If you needed anymore proof that the marketing machine for the Nintendo Switch is primed and ready to go, look no further: Nintendo has announced that it will run a Switch ad during the Super Bowl. This is pretty big news, because not only does it put the Switch in front of the millions of viewers who will be watching the game, but this is the first time Nintendo has ever run a Super Bowl ad.

Continue Reading

New X-Men, Captain America trailers kick off at Super Bowl

New X-Men, Captain America trailers kick off at Super Bowl

While the Super Bowl is always a time for football fans to root for their favorite teams, matches aren't the only battles going on in the stadium. It has also been an opportunity to fight for people's attention, affection, and even money. Like these trailers for two movies, for example. While both have their roots in Marvel's hallways, only one is technically and legally Marvel's baby. But only one really offers us something new to drool upon. Presenting the Super Bowl's unveiling of the new trailers for X-Men: Apocalypse and Marvel's Captain America: Civil War.

Continue Reading

Order your Super Bowl Pizza from Domino’s using Amazon Echo

Order your Super Bowl Pizza from Domino’s using Amazon Echo

If you're into sports, this Sunday is probably a big deal for you. You'll probably be at a party watching the Panthers and the Broncos duke it out in Super Bowl 50. And like any good football party, you're probably going to order pizza. And today Domino's has announced a new way for you to do that.

Continue Reading

This is Acura’s NSX Super Bowl commercial

This is Acura’s NSX Super Bowl commercial

You don't need to be a sports fan to know that the 2016 Super Bowl commercials are A Very Big Deal, and Acura is kicking things off early. Unsurprisingly, it's the company's flagship NSX, the upcoming hybrid supercar, which is star of the thirty second spot, with a particular focus on how it sounds.

Continue Reading

Amazon Echo teams with Jack Donaghy and Dan Marino for Super Bowl

Amazon Echo teams with Jack Donaghy and Dan Marino for Super Bowl

What better way to get in the mood for massive amounts of cash being thrown at advertisements than to bring Alec Baldwin onboard with your Super Bowl ad? Amazon knows this. They know good and well that the world sees Baldwin now as 30 Rock's Jackie-D. Dan Marino is here too, since he is football. In the video you're about to see, they use the Amazon Echo to ask a question.

Continue Reading

Amazon Echo’s Alexa gains Movie, Super Bowl knowledge

Amazon Echo’s Alexa gains Movie, Super Bowl knowledge

This week Alexa (inside the Amazon Echo) will be updated to roll with the punches when it comes to movie queries. Users will soon be able to ask when Star Wars: The Force Awakens is playing, or "what horror movies are playing this Friday" using local movie listings and theater showings. Users will also be able to ask more general questions like "what movies are playing" or "tell me more about the movie "Don't Be A Menace To South Central While Drinking Your Juice In The Hood".

Continue Reading

CBS tipped in plan to livestream Super Bowl 50 ads

CBS tipped in plan to livestream Super Bowl 50 ads

On February 7, 2016, many people will swarm around the TV to watch Super Bowl 50, and a decent number of them will just be in it for the commercials. Watching those coveted Super Bowl commercials has always required you to catch them live or, in recent times, watch them afterwards online. CBS is reportedly having none of that nonsense next year, and instead been tipped in a plan that, as far as the TV industry goes, is huge: it will reportedly be streaming those commercials live in real-time, letting you watch them from your smartphone at the same time someone else is watching them on television.

Continue Reading

Chris Pratt visits sick children as Guardians of the Galaxy’s Star-Lord

Chris Pratt visits sick children as Guardians of the Galaxy’s Star-Lord

If the release of the second Jurassic World trailer during the Super Bowl proved anything, it's that actor Chris Pratt is Hollywood's current go-to leading man. But he's also one heck of a cool guy, and his Super Bowl bet with Captain America actor Chris Evans show why. Pratt and Evans together visited the Christopher’s Haven children’s hospital last week, except Pratt went in full Star-Lord costume, the character he played in superhero movie Guardians of the Galaxy.

Continue Reading

Super Bowl 2015: this year’s best tech-related commercials

Super Bowl 2015: this year’s best tech-related commercials

The time has arrived. The 2015 Super Bowl. It's that one day of the year where we throw parties with tons of food, focus on sitting on the couch in front of a large TV, and spend the afternoon watching a collection of the world's the most expensive commercials, all with the occasional break to show a sports game. But we already know which commercial will be the winner, don't we? Just like last year, it will be the emotional one with a puppy that doesn't really have a connection to the cheap beer it's trying to sell.

Continue Reading

$19.5M in counterfeit NFL merch seized by Homeland Security

$19.5M in counterfeit NFL merch seized by Homeland Security

As you sit down to watch the Super Bowl tomorrow, rest easy knowing that your favorite NFL jersey and other sportswear is authentic, legitimate, and safe, thanks to officials at Homeland Security. Much like they do every year around this time, government authorities have just announced that millions of dollars in counterfeit, "unsafe" NFL merchandise have been seized, this time amounting to $19.5 million. That means you have a few less knockoff sports team jerseys, shirts, and hats to worry about.

Continue Reading

1 2 3 4