A big part of advertisements is what you say and how you say it. Just as important, however, is when you say it. They say timing is everything, and that definitely applies when trying to catch the window of opportunity or when hitting their frenemies when they’re down. Google just experienced a pretty big setback over the display of the Pixel 2 XL, a P-OLED panel made by LG. Unsurprisingly, Samsung has just come out with a series of video cuts that boast about how great its screens are, making the unsaid implication that they’re definitely better than the Pixel 2 XL’s.