AI assistants may be called "personal" but they definitely aren't personable. Never mind their obviously fake personalities, these intelligent chatbots are really intelligent in only the factual sense. Huawei, however wants AI assistants to grow beyond that to become something more relatable, more approachable, more human-like. In other words, it wants to make its AI have some EI, emotional intelligence, as well to help identify human emotions and, if needed, console their users. Considering what Huawei is going through, it might be in need of some of that emotional support itself.