With ride-sharing services, two champions have emerged in Uber and Lyft. One gets a lion’s share of the attention, while the other seems content to ride it out under the radar. Uber’s negative press comes courtesy of bad actors using their platform, something Lyft has mostly been able to avoid. Whether it’s a matter of uneven scaling between the two or Lyft’s good fortune, we don’t know. In launching Lyft Profiles, it’s clear Lyft wants to avoid the bad mojo. They want to be your friendly ride-share option.