I think that as humans, we have a natural desire to play matchmaker. Back in school, people were constantly setting their friends up with the "perfect" match. Through adulthood I've still seen that happen, though to a somewhat lesser degree. Well, Tinder seems to be one of the more popular ways to find a date, and they want to help you in your quest to find a perfect match for your friends. Or at least find them someone that they'll want to swipe right on.