How many ways can you take an idea and turn it into different things? If you’re Amazon and you’re talking about Echo and Alexa, it might be a near limitless list. Even if the idea ends up being slightly laughable. After the Amazon Echo Look comes the Amazon Dash Wand. Don’t worry, you don’t actually wave it around to make magic. You don’t even hold it that way. Instead, you use it to scan barcodes or speak into it to ask Alexa anything, like converting from different units of measure.