Rolls Royce

Rolls-Royce is an automaker that builds some of the most luxurious and expensive cars in the world. Rolls-Royce is talking about a department inside the company called The Private Office that maintains a one-to-one relationship with Rolls clients. The automaker says that it learned through The Private Office that clients wanted more from the automaker and to provide that it has launched an app called Whispers.

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Rolls-Royce wants to create the ‘fastest electric plane ever,’ a goal that falls under its Accelerating the Electrification of Flight (ACCEL) initiative. The project is part of Rolls-Royce’s mission to advance aviation with the electrification of flight, opening the door for green air travel. The company is backed by government funding in this effort.

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If you thought Rolls-Royce's SUV couldn't get any more excessive, think again: the Black Badge Cullinan has arrived with a darker, even more dramatic vision of off-road luxury. Latest in the Black Badge series, the heavily customized Cullinan not only looks different, it coaxes more power from the 6.75-liter V12 engine.

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The Rolls-Royce brand is known for many things. It can either be the magic carpet ride, or the immensely powerful engines for both motorcars and the aviation industry. Most of all, though, Rolls-Royce motorcars are known for their excellence in bespoke manufacturing. Nothing embodies this more than the new Wraith Eagle VIII.

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You used to know where you were with an SUV. Five seats, maybe seven; plenty of space for luggage; and most likely all-wheel drive: in short, something perfectly functional to take the family on a cross-country vacation. These days, though, the SUV has morphed into something altogether different.

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Not even Rolls-Royce is immune to the SUV craze. The tastes of the ultra-rich have hardly soured on ridiculously luxurious sedans to be chauffeured around in, but neither are they known for being anything less than voracious when it comes to something new. The 2019 Rolls-Royce Cullinan, then, breaks new ground for the storied British automaker, but also has ambitions that are by now familiar. How it goes about achieving them, well, that’s the special part.

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If the true meaning of luxury is privacy, then the new Rolls-Royce Phantom Privacy Suite could well be peak-luxe on four wheels. Revealed today at the 2018 Chengdu Motor Show, the new option for the Extended Wheelbase Phantom promises to isolate those in the rear seats from whoever is driving, with a high-tech partition.

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This is the Rolls-Royce Cullinan, and if your primary complaint about the SUV segment was that it lacked extreme luxury, you're in for a treat. Taking on the Bentley Bentayga, Lamborghini Urus, and others as the must-have off-roader for the well-heeled, Cullinan promises not only the pinnacle of bespoke luxe but true go-anywhere abilities.

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Rolls-Royce is teasing a small collection of cars that it will be offering to the well-heeled that is even more exclusive than the normal versions the company offers. The cars are being offered under the Adamas name described as a limited Collection. The entire collection is a "darker iteration" of Black Badge Wraith and Dawn cars.

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Swap the hot dogs for caviar, the grill for sous-vide, and your rusty old Explorer for the Rolls-Royce Cullinan, and you have tailgating the luxury way. While the upmarket SUV may not be quite ready to make its public debut yet, the British automaker is previewing one of its more unusual features: the Rolls-Royce Cullinan Viewing Suite.

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Rolls-Royce's ridiculously luxuriously, deliciously excessive SUV will officially be called the Rolls-Royce Cullinan, the automaker has confirmed today. Announced three years ago as Project Cullinan, it seems the uber-truck felt the name - inspired by the largest flawless diamond ever discovered - was particularly fitting, and so will stick for the showroom.

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Everyone is wanting to get in on the SUV craze today with the SUV being the most popular segment in the automotive industry. This is much to the detriment of the car market with fewer cars selling meaning that fewer new models are likely to be made. We already have a super luxury SUV from Bentley called the Bentayga first revealed back in 2015 (we also got to drive one on the track). Now some spy shots have turned up that claim to be of a Rolls-Royce SUV.

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