You used to know where you were with an SUV. Five seats, maybe seven; plenty of space for luggage; and most likely all-wheel drive: in short, something perfectly functional to take the family on a cross-country vacation. These days, though, the SUV has morphed into something altogether different.
Not even Rolls-Royce is immune to the SUV craze. The tastes of the ultra-rich have hardly soured on ridiculously luxurious sedans to be chauffeured around in, but neither are they known for being anything less than voracious when it comes to something new. The 2019 Rolls-Royce Cullinan, then, breaks new ground for the storied British automaker, but also has ambitions that are by now familiar. How it goes about achieving them, well, that’s the special part.
If the true meaning of luxury is privacy, then the new Rolls-Royce Phantom Privacy Suite could well be peak-luxe on four wheels. Revealed today at the 2018 Chengdu Motor Show, the new option for the Extended Wheelbase Phantom promises to isolate those in the rear seats from whoever is driving, with a high-tech partition.
This is the Rolls-Royce Cullinan, and if your primary complaint about the SUV segment was that it lacked extreme luxury, you're in for a treat. Taking on the Bentley Bentayga, Lamborghini Urus, and others as the must-have off-roader for the well-heeled, Cullinan promises not only the pinnacle of bespoke luxe but true go-anywhere abilities.
Rolls-Royce is teasing a small collection of cars that it will be offering to the well-heeled that is even more exclusive than the normal versions the company offers. The cars are being offered under the Adamas name described as a limited Collection. The entire collection is a "darker iteration" of Black Badge Wraith and Dawn cars.
Swap the hot dogs for caviar, the grill for sous-vide, and your rusty old Explorer for the Rolls-Royce Cullinan, and you have tailgating the luxury way. While the upmarket SUV may not be quite ready to make its public debut yet, the British automaker is previewing one of its more unusual features: the Rolls-Royce Cullinan Viewing Suite.
Rolls-Royce's ridiculously luxuriously, deliciously excessive SUV will officially be called the Rolls-Royce Cullinan, the automaker has confirmed today. Announced three years ago as Project Cullinan, it seems the uber-truck felt the name - inspired by the largest flawless diamond ever discovered - was particularly fitting, and so will stick for the showroom.
Everyone is wanting to get in on the SUV craze today with the SUV being the most popular segment in the automotive industry. This is much to the detriment of the car market with fewer cars selling meaning that fewer new models are likely to be made. We already have a super luxury SUV from Bentley called the Bentayga first revealed back in 2015 (we also got to drive one on the track). Now some spy shots have turned up that claim to be of a Rolls-Royce SUV.
Rolls-Royce has once again given the public a look at its autonomous naval vessel concept, this time dropping some details on what the ship may be capable of, as well as details about its potential uses. The vessel, per Rolls-Royce, has a range of 3,500 nautical miles (4,028 miles) and will be able to spend more than 100 days out in operation on the water.
Rolls-Royce is keeping busy lately, notably by unveiling the new eighth-generation Phantom for 2018, but the luxury car maker is continuing to make progress on its upcoming SUV, the Cullinan. A new series of spy photos have turned up, offering the first look at the Cullinan since the prototype shown back in December. With a debut coming sometime in 2018, it looks like Rolls-Royce's first "all-terrain, high-sided vehicle" will soon be ready to challenge the rest of the luxury SUVs on the market.
A new Rolls-Royce is something special, but a new Rolls-Royce Phantom is something rare. Having debuted back in 1925, until now only seven generations of car have borne the nameplate. Now, with the arrival of the new 2018 Phantom, there's an eighth generation, and it promises to be the most luxurious, the most powerful, and the most cosseting of any to-date.
What is there to say about a car like the 2017 Rolls-Royce Dawn, an ultra-luxury convertible whose price tag can easily approach a half-million dollars? It's certainly easy to run out of superlatives when discussing the Dawn (which replaces the Phantom Drophead Coupe as the ragtop of choice in the British brand's showroom), as the car is rarefied air even in the world of the billionaires who park them in their air-conditioned 10-vehicle garages.