Rolls Royce

The second-generation 2021 Rolls-Royce Ghost marks the beginning of a new era at Goodwood. Here is a modern Rolls, one that sets aside pompousness for what the marque refers to as ‘Post Opulence’ design. The first-generation Ghost, released in 2009, became the most successful product in Rolls-Royce’s 116-year history. And, unlike with the stately Phantom, it turns out Ghost buyers prefer driving the car themselves rather than being driven.

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Rolls-Royce Abu Dhabi has unveiled the Wraith – Inspired by Earth, a one-off creation inspired by our planet and the rest of the solar system. First off, it’s the first time we’ve seen a factory airbrushed artwork on a Rolls. Nevertheless, this special creation is making us all giddy with its intergalactic and Middle Eastern design theme.

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When Rolls-Royce set out in creating the Cullinan SUV, it wanted it to be unlike any production Rolls in the carmaker’s 114-year history. The Cullinan is not only the first SUV from Rolls-Royce, but it’s the brand’s first off-road capable vehicle. Executive editor Chris Davies witnessed the Cullinan’s off-road prowess firsthand. As expected, he was smitten by its rugged capabilities and new world refinement.

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Last April, British carmaker Rolls-Royce launched the Young Designer Competition for kids and teenagers 16 and below. This friendly contest is an extension of the Rolls-Royce Family Day Celebration held annually at the company HQ in Goodwood. Most recently, the carmaker has declared the UK winner for its 2020 Young Designer Competition along with the global winners across four different categories.

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After debuting the all-new 2021 Ghost earlier this month, Rolls-Royce has unveiled the extended wheelbase version to offer more room and luxury features for rear passengers. The new Ghost Extended has a 6.7-inch (170 mm) longer wheelbase than a standard Ghost, which the British auto maker claims has the most rear legroom in a four-seat sedan apart from the Phantom Extended model, the one with an ultra-luxe Privacy Suite for rear passengers.

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The 2021 Rolls-Royce Ghost is the automaker's interpretation of "Post Opulent" luxury though, with a V12 engine and a cabin lavish enough to put most other cars to shame, you might not come to the same conclusion yourself. Still, the British company is taking no chances when it comes to getting the new Ghost right: as the successor to what proved to be the most successful model in Rolls-Royce history, it needs to be perfect.

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The all-new Rolls-Royce Ghost is debuting in a few hours, but the luxury automaker announced its new brand identity late last week. Answering the needs and preferences of a younger demographic, Rolls-Royce is transitioning from automaker to ‘House of Luxury’ with a modernized visual language.

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There are numerous companies out there taking classic vehicles from various manufacturers and turning them into electric cars. One well-known company is called Lunaz, and it's taking classic Rolls-Royce cars and converting them to electric propulsion. Lunaz is specifically working with Rolls-Royce Phantoms and Silver Clouds.

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Rolls-Royce recently gave us a complete glimpse of its latest 2020 Dawn Silver Bullet. No doubt, it’s a magnificent thing to behold with its 5,000 pounds (2.5 tons) of comfort, decadence, and exclusivity. The Dawn Silver Bullet is limited to only 50 units worldwide. And although based on a regular Dawn, prices are expected to start upwards of the Dawn’s $370,000 base price.

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The next-gen Rolls-Royce Ghost, we suspect, is going to be a game changer for the British automaker. In a new video, Rolls-Royce has revealed the all-new Ghost will have all-wheel-drive and standard rear-wheel steering – both of which are critical ingredients of a sporty-driving saloon. Does this mean the new Ghost is the sportiest Rolls-Royce yet?

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In late June, Rolls-Royce CEO Torsten Müller-Ötvös wrote an open letter discussing the next-generation Ghost and its ‘post opulence’ design language. And now, the British carmaker released a new video about the new Ghost in anticipation of the car’s arrival this autumn. This is the second video of a four-part animated installment that offers some insight on the newest Ghost.

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Yup, the second-generation Rolls-Royce Ghost is coming this autumn, but it won’t be arriving with the sort of extravagance you expect from a Rolls-Royce. The Ghost is the English carmaker’s most successful model to date. But according to Rolls-Royce’s team of luxury intelligence specialists, potential Ghost buyers are aiming for minimalism in their next luxury car.

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