If the true meaning of luxury is privacy, then the new Rolls-Royce Phantom Privacy Suite could well be peak-luxe on four wheels. Revealed today at the 2018 Chengdu Motor Show, the new option for the Extended Wheelbase Phantom promises to isolate those in the rear seats from whoever is driving, with a high-tech partition.
This is the Rolls-Royce Cullinan, and if your primary complaint about the SUV segment was that it lacked extreme luxury, you're in for a treat. Taking on the Bentley Bentayga, Lamborghini Urus, and others as the must-have off-roader for the well-heeled, Cullinan promises not only the pinnacle of bespoke luxe but true go-anywhere abilities.
Rolls-Royce is teasing a small collection of cars that it will be offering to the well-heeled that is even more exclusive than the normal versions the company offers. The cars are being offered under the Adamas name described as a limited Collection. The entire collection is a "darker iteration" of Black Badge Wraith and Dawn cars.
Swap the hot dogs for caviar, the grill for sous-vide, and your rusty old Explorer for the Rolls-Royce Cullinan, and you have tailgating the luxury way. While the upmarket SUV may not be quite ready to make its public debut yet, the British automaker is previewing one of its more unusual features: the Rolls-Royce Cullinan Viewing Suite.
Rolls-Royce's ridiculously luxuriously, deliciously excessive SUV will officially be called the Rolls-Royce Cullinan, the automaker has confirmed today. Announced three years ago as Project Cullinan, it seems the uber-truck felt the name - inspired by the largest flawless diamond ever discovered - was particularly fitting, and so will stick for the showroom.
Everyone is wanting to get in on the SUV craze today with the SUV being the most popular segment in the automotive industry. This is much to the detriment of the car market with fewer cars selling meaning that fewer new models are likely to be made. We already have a super luxury SUV from Bentley called the Bentayga first revealed back in 2015 (we also got to drive one on the track). Now some spy shots have turned up that claim to be of a Rolls-Royce SUV.
Rolls-Royce has once again given the public a look at its autonomous naval vessel concept, this time dropping some details on what the ship may be capable of, as well as details about its potential uses. The vessel, per Rolls-Royce, has a range of 3,500 nautical miles (4,028 miles) and will be able to spend more than 100 days out in operation on the water.
Rolls-Royce is keeping busy lately, notably by unveiling the new eighth-generation Phantom for 2018, but the luxury car maker is continuing to make progress on its upcoming SUV, the Cullinan. A new series of spy photos have turned up, offering the first look at the Cullinan since the prototype shown back in December. With a debut coming sometime in 2018, it looks like Rolls-Royce's first "all-terrain, high-sided vehicle" will soon be ready to challenge the rest of the luxury SUVs on the market.
A new Rolls-Royce is something special, but a new Rolls-Royce Phantom is something rare. Having debuted back in 1925, until now only seven generations of car have borne the nameplate. Now, with the arrival of the new 2018 Phantom, there's an eighth generation, and it promises to be the most luxurious, the most powerful, and the most cosseting of any to-date.
What is there to say about a car like the 2017 Rolls-Royce Dawn, an ultra-luxury convertible whose price tag can easily approach a half-million dollars? It's certainly easy to run out of superlatives when discussing the Dawn (which replaces the Phantom Drophead Coupe as the ragtop of choice in the British brand's showroom), as the car is rarefied air even in the world of the billionaires who park them in their air-conditioned 10-vehicle garages.
True luxury isn't going to your nearest car dealer and buying the most expensive model on the lot: it's calling up Rolls-Royce and asking them to make you a completely unique, one-off bespoke ride. Such is the story behind this, the Rolls-Royce Sweptail, the handiwork of several years of the automaker's expert designers and engineers, and a well-heeled (but currently unnamed) fan of the British marque. He wanted a racing yacht inspired coachbuilt car, entirely individual and reminiscent of the best of the automaker's projects of the 1920s and 30s.
Rolls-Royce promised us a super-luxury SUV for your multi-million garage, and the latest efforts of "Project Cullinan" are this imposing prototype. Shown for the first time, the storied marque's first entrance into the SUV space isn't, if you ask Rolls-Royce, actually an SUV at all. Instead, Project Cullinan is developing an "all-terrain, high-sided vehicle" which, if it happens to get pitted against the Bentley Bentayga and other luxe trucks, is surely just coincidental.