iOS 14 tracking permission prompts have started popping up

Ever since it rejected and fought off pressure to bypass security and privacy measures in its devices some years back, Apple has been pushing an image of the company as a champion of consumer privacy and safety. That means that it often stands against some questionable but common business practices, primarily when tracking for advertising purposes is concerned. Its latest move is unsurprisingly also controversial, at least as far as some big advertisers are concerned but, as shown by some user reports, Apple isn't going to yield when it comes to forcing companies to play by its rules to protect its users.