Apple, at long last, embraced wireless charging. Despite the continued existence of the rivaling PMA group, the WPC’s Qi technology has become the de facto wireless charging standard, especially after Powermat jumped onboard. But even with major business hurdles being cleared, wireless charging still remains at the periphery. A feature that is indeed available on a few high-end phones but not always used, much less promoted as a must-have. It has already been in use and in the market for years, so why is wireless charging still a niche feature? Ultimately, it boils down to its ironic inconvenience.