Olympus

While digital cameras still have the advantage of power and features over even the most sophisticated smartphones, they often lose out when it comes to ubiquity. If the best tool is the one that you have with you always, then smartphones have a distinct advantage over the powerful yet heavy professional cameras. Olympus says you no longer have to choose with the new OM-D E-M5 Mark III. Combining the lineage of its predecessor and the higher-grade OM-D E-M1 Mark II, the new interchangeable lens touts advanced features from the company's high-end OM-D kits but shrunken down to a handier and more rugged size.

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Sony is perhaps best known for a wide range of electronics including TVs, the PlayStation, and, of course, cameras. All of these, though varied, have one underlying theme: faithfully and correctly reproducing and efficiently transmitting visual data. At CEATEC 2019, Sony wants to demonstrate its pursuit of delivering social value through its technologies in light of the Society 5.0 thrust. It turns out, it indeed already has the technologies need not only to better the human condition but also save lives.

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Olympus knows you probably want to get closer with your zoom, and the new M.Zuiko Digital 2x Teleconverter MC-20 promises double the focal length of your existing lens for when its current magnification just isn't enough. The add-on slots in-between your camera and a handful of Olympus' zoom lenses, delivering up to 1200mm-equivalent handheld shots.

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Olympus is pushing out firmware 3.0 for the OM-D E-M1 Mark II, and if you've been coveting an E-M1X then this new software might settle your desires for a while. The updated camera now uses the E-M1X's autofocus algorithm, and drops alongside an E-M1X firmware update and a new version of Olympus Workspace which pros are likely to be pleased about.

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Smartphones have changed the camera market forever. For one, it put point-and-shoot cameras on notice, forcing camera makers to reevaluate their product lines and businesses. But just as important, it created a new culture and breed of photographers who want to take photos anytime, anywhere, even in places where $800 smartphones would start sweating in fear. Travel photography is the latest trend in the market and the new Olympus Tough TG-6 is ready to tough it out and rise to the challenge.

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Olympus has added a new super-zoom to its range, the M.Zuiko Digital ED 12-200mm F3.5-6.3 super telephoto zoom lens, offering up to 16.6x magnification for Micro Four Thirds cameras. Promising to be the most powerful zoom around of all mirrorless cameras, the new Olympus pairs everyday flexibility with its telephoto optics.

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It’s a big day for Olympus, having announced no less than five new products going on sale soon. But that isn’t all that it has. It even has word on things that are yet to come. Capitalizing on the attention it’s Micro Four Thirds cameras are getting, Olympus has revealed two new lenses that are coming within the next year or two. The M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO super telephoto zoom lens and the M.Zuiko Digital 2x Teleconverter MC-20 together make short work of any close-up shot you pros might need.

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Professional photography has changed quite a lot in the past years. More than just powerful cameras, photographers need just as capable accessories like flashes. More than that, however, they also need ones that they can use in whatever situation. That’s why Olympus has come out with new weather resistant, wireless attachments for its OM-D mirrorless cameras. The Electronic Flash FL-700WR, Wireless Commander FC-WR, and Wireless Receiver FR-WR can communicate with each other to provide the lighting assistance you need in whatever condition you might find yourself in.

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Despite the onslaught of smartphones, camera makers like Olympus continue to thrive, providing professional equipment for those who need more than just extremely portable shooters. In fact, Olympus is celebrating 100 years of business this year. And what’s the best way for a centenarian to celebrate its continued existence? Why by putting out a special limited edition color for its popular OM-D E-M1 Mark II, of course!

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There are just some things that seem to be mutually exclusive. Night and day, power and portability, complexity and reliability. So when someone comes up with a way to bring opposites together, it’s almost always regarded as nothing short of genius. It may not be aiming for something quite as lofty as that, but Olympus may have just checked off just the right boxes to make it so. With the new OM-D E-M1X, Olympus is offering a highly portable yet powerful camera that professionals can rely on all the time, no matter the conditions.

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Camera maker Olympus really knows how to tease its fans. It has scheduled three separate and extremely short teasers a week apart to prepare the road for its still to be announced OM-D DSLR. And while Olympus is naturally careful not to reveal any specs, it does at least confirm one property the camera will have: its ability to withstand the elements.

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Camera fans, at least those who consider cameras to not be phones, may have noticed Olympus absence in the news in the last few months of 2018. That silence, however, isn’t going to last long. While it may have missed out on putting out completely cameras last year, it seems to be planning on starting 2019 with a bang. It has a new camera, of course, though it’s still completely under wraps, but just to whet your photography appetites, the camera maker has put out an extremely short teaser for sleuths to see what its new OM-D camera might look like.

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