Olympus

Smartphones have changed the camera market forever. For one, it put point-and-shoot cameras on notice, forcing camera makers to reevaluate their product lines and businesses. But just as important, it created a new culture and breed of photographers who want to take photos anytime, anywhere, even in places where $800 smartphones would start sweating in fear. Travel photography is the latest trend in the market and the new Olympus Tough TG-6 is ready to tough it out and rise to the challenge.

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Olympus has added a new super-zoom to its range, the M.Zuiko Digital ED 12-200mm F3.5-6.3 super telephoto zoom lens, offering up to 16.6x magnification for Micro Four Thirds cameras. Promising to be the most powerful zoom around of all mirrorless cameras, the new Olympus pairs everyday flexibility with its telephoto optics.

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It’s a big day for Olympus, having announced no less than five new products going on sale soon. But that isn’t all that it has. It even has word on things that are yet to come. Capitalizing on the attention it’s Micro Four Thirds cameras are getting, Olympus has revealed two new lenses that are coming within the next year or two. The M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO super telephoto zoom lens and the M.Zuiko Digital 2x Teleconverter MC-20 together make short work of any close-up shot you pros might need.

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Professional photography has changed quite a lot in the past years. More than just powerful cameras, photographers need just as capable accessories like flashes. More than that, however, they also need ones that they can use in whatever situation. That’s why Olympus has come out with new weather resistant, wireless attachments for its OM-D mirrorless cameras. The Electronic Flash FL-700WR, Wireless Commander FC-WR, and Wireless Receiver FR-WR can communicate with each other to provide the lighting assistance you need in whatever condition you might find yourself in.

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Despite the onslaught of smartphones, camera makers like Olympus continue to thrive, providing professional equipment for those who need more than just extremely portable shooters. In fact, Olympus is celebrating 100 years of business this year. And what’s the best way for a centenarian to celebrate its continued existence? Why by putting out a special limited edition color for its popular OM-D E-M1 Mark II, of course!

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There are just some things that seem to be mutually exclusive. Night and day, power and portability, complexity and reliability. So when someone comes up with a way to bring opposites together, it’s almost always regarded as nothing short of genius. It may not be aiming for something quite as lofty as that, but Olympus may have just checked off just the right boxes to make it so. With the new OM-D E-M1X, Olympus is offering a highly portable yet powerful camera that professionals can rely on all the time, no matter the conditions.

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Camera maker Olympus really knows how to tease its fans. It has scheduled three separate and extremely short teasers a week apart to prepare the road for its still to be announced OM-D DSLR. And while Olympus is naturally careful not to reveal any specs, it does at least confirm one property the camera will have: its ability to withstand the elements.

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Camera fans, at least those who consider cameras to not be phones, may have noticed Olympus absence in the news in the last few months of 2018. That silence, however, isn’t going to last long. While it may have missed out on putting out completely cameras last year, it seems to be planning on starting 2019 with a bang. It has a new camera, of course, though it’s still completely under wraps, but just to whet your photography appetites, the camera maker has put out an extremely short teaser for sleuths to see what its new OM-D camera might look like.

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Lately we've been seeing a lot of camera makers attempting to appeal to smartphone photographers who have started to crave a little more out of their cameras. Olympus is no different, announcing its PEN E-PL9 back at the start of February. At the time, it didn't give this beginner friendly camera a release date or pricing for the US, but that all changes today.

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The digital camera and smartphone markets seem to have one thing in common. To get new features, you have to wait for or buy new models. That goes even when said features aren’t exactly dependent on newer hardware. Olympus is painting itself as a sort of revolutionary in that regard. Instead of producing and selling a new model with very small incremental changes, it is instead rolling out firmware updates for the OM-D E-M1 Mark II, OM-D E-M5 Mark II, and PEN-F, making them feel almost like new cameras all over again.

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It’s pretty much a fact that smartphones have cannibalized the point-and-shoot camera market, but after a period of panicking, camera makers seemed to have calmed down and started taking things in stride. That’s partly because they know that there will always be those, even from the selfie-loving crowd, that will eventually want to go beyond what even the most talented smartphone camera and software can offer. And they’re very well prepared to welcome these aspiring photographers with cameras like the new Olympus PEN E-PL9, designed specifically for people who are just now discovering the joys of photography.

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Olympus has launched a pair of smart glasses that look like Google Glass on steroids. Called the EyeTrek Insight EI-10, these smart glasses aren't made for the average consumer, but instead are intended for use in industries where having on-demand access to visual data can make tasks easier, safer and more efficient. The glasses will be available to buy starting this month.

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