Lately we've been seeing a lot of camera makers attempting to appeal to smartphone photographers who have started to crave a little more out of their cameras. Olympus is no different, announcing its PEN E-PL9 back at the start of February. At the time, it didn't give this beginner friendly camera a release date or pricing for the US, but that all changes today.
The digital camera and smartphone markets seem to have one thing in common. To get new features, you have to wait for or buy new models. That goes even when said features aren’t exactly dependent on newer hardware. Olympus is painting itself as a sort of revolutionary in that regard. Instead of producing and selling a new model with very small incremental changes, it is instead rolling out firmware updates for the OM-D E-M1 Mark II, OM-D E-M5 Mark II, and PEN-F, making them feel almost like new cameras all over again.
It’s pretty much a fact that smartphones have cannibalized the point-and-shoot camera market, but after a period of panicking, camera makers seemed to have calmed down and started taking things in stride. That’s partly because they know that there will always be those, even from the selfie-loving crowd, that will eventually want to go beyond what even the most talented smartphone camera and software can offer. And they’re very well prepared to welcome these aspiring photographers with cameras like the new Olympus PEN E-PL9, designed specifically for people who are just now discovering the joys of photography.
Olympus has launched a pair of smart glasses that look like Google Glass on steroids. Called the EyeTrek Insight EI-10, these smart glasses aren't made for the average consumer, but instead are intended for use in industries where having on-demand access to visual data can make tasks easier, safer and more efficient. The glasses will be available to buy starting this month.
Amid all the talk of smartphone portrait modes, Olympus has some proper bokeh for you - as long as you're willing to carry a micro four-thirds camera. The company is adding two new options to its well-esteemed M.ZUIKO Digital ED 25mm f/1.2 PRO lens family, a 17mm and a 45mm, for photographers who want more sparkle in their portrait shots. While they'll each set you back more than an iPhone X, there are some very good reasons why that might still be worth it.
Olympus is giving its pleasingly retro E-M10 a revamp, with the Mark III promising to make the Micro Four Thirds camera even easier to use. Envisioned as a straightforward upgrade path for smartphone photographers wanting to take a big step up in the images they're capturing, the E-M10 Mark II nonetheless still had its foibles. Now, Olympus says, it has taken the user feedback onboard and addressed it with the Mark III - not to mention adding features like 4K video capture.
When you are trying to shoot or record once in a lifetime moments, the last thing you need to be worrying about is whether your camera will survive a tumble here or a splash there. While more professional, and more expensive, cameras do offer higher quality images and videos, they usually don't come with a guarantee of survivability.The newest Tough! TG-5 from Olympus, however, tries to meet you half way, offering decent photography quality and toughness all in one, accessible package.
Olympus has announced firmware updates for its PEN-F camera, as well as the OM-D E-M1 Mark II and OM-D E-M5 Mark II models. In addition to updating the three cameras' software, Olympus has also released firmware for some of its M.ZUIKO PRO and PREMIUM lenses. Among the new features and changes comes full and 'true compatibility' with the Profoto Air Remote TTL-O. Depending on device, owners can expect to see things like Art Filters, additional tonal control, feature compatibility with non-Olympus flashes, and more.
Olympus has announced the launch of a new social contest called ‘Capture the Action,’ and it seeks action sports photography that, for a lucky person, will result in a three-day trip to Whistler, British Columbia. The contest is open to professional photographers and enthusiasts alike, and allows photographers to submit up to five images taken with Olympus gear. These images are to be uploaded to either Instagram or Facebook.
Back in September, Olympus announced a whole bunch of details about its new OM-D E-M1 Mark II camera at Photokina 2016. Two of the most important details were missing, though: pricing and release date. Today Olympus is back with those very details, letting photographers know that they can get their hands on the OM-D E-M1 Mark II at the end of December.
Olympus has announced the latest entry in its OM-D series of cameras, today introducing the world to its OM-D E-M1 Mark II at Photokina 2016. While the camera is currently in development, Olympus already has a slew of details to share about the new camera, boasting that it will be a compact system camera that can nonetheless compete with pro-level DSLRs.
Olympus doesn't just have a new PEN camera today, the E-PL8, but a fresh batch of M.Zuiko Pro lenses and a new flash for Photokina 2016. The trio of lenses span from a lengthy zoom through to a brand new macro, while the FL900R flash is dustproof and splash-proof to match your E-M5 II.